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Marketing Executive

2 weeks ago

Newquay, United Kingdom Philema Hospitality Management Full time

As our Group Marketing Executive, you will play a pivotal role in shaping and sharing our brand's voice across our Group’s marketing activities and supporting the Marketing team.

We are looking for a dynamic, creative individual who is passionate about crafting compelling content that engages and grows our audience, who naturally has a creative flair and a knack for storytelling.

**Responsibilities**:

- Creating segmentations within group CRM system
- Develop and write high-quality, engaging copy for the groups’ website pages
- Produce copy for external editorials and advertorials to increase brand visibility
- Produce copy and content for annual in-house promotional magazines
- Create copy for in-house promotional POS and in-house promotional brochures
- Work with the Marketing Team to create creative marketing materials to support launches and promotional campaigns
- Generate ideas for blog posts that resonate with our target audiences, driving traffic and user engagement
- Assist with the optimisation of blog posts with appropriate SEO practices and ensure they are updated regularly, when required
- Collaborate with the marketing team to plan and execute content strategies that align with the company's objectives and brand identity
- Assist with the evolution of each brand, seeking out opportunities to strengthen core values and messaging in-line with objectives
- Assist with the creation and printing of menus and maintaining and updating websites when required
- Ensure brand messaging is aligned with each brand voice
- Edit and proofread content produced by other team members to maintain consistency and quality when required
- Keep up to date with marketing trends, including AI development
- Design and execute paid META campaigns in line with current marketing campaigns
- Evaluate performance of paid META campaigns, ensuring adjustments are made in line with budgets set
- Report on performance of paid META campaigns including ROI performance
- Monitor industry trends, competitor activities, and customer behaviour to identify areas for improvement, innovation, and growth
- Assist with other marketing activities, including market research, competitor analysis, and additional projects when required

**Requirements**:

- Proven experience in content creation for digital platforms, with a portfolio that includes written and digital content
- Proven experience with META paid advertising campaigns
- Strong writing, editing, and proofreading skills with attention to detail.
- Excellent organisational skills, with the ability to multitask and meet tight deadlines
- Creative thinker with the ability to work both independently and as part of a team
- Proficiency in MS Office
- Basic understanding of GDPR and best marketing practices

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