Chief Commercial Officer

**JOB DESCRIPTION**

**Job Title**: Chief Commercial Officer

**Department**:Executive Committee

**Reports to**: Chief Executive

**Responsible for**:Head of Ticketing, Retail and Supporter Services
Head of Sales and Partnerships
Head of Marketing and Brand
Head of Media Relations
Head of Sales (Keith Prowse)

**Location**: Edgbaston Stadium (primary)

**Contract type**:Permanent

**Job Purpose**:

- Accountable for the profitable and sustainable growth of all cricket related revenues covering domestic and international ticketing, hospitality, partnerships, merchandising, ancillary commercial incomes.
- Acquire and retain a strong Warwickshire CCC/Edgbaston Membership model that maximises revenues, brings in new and diverse audiences, and ensures a healthy, engaged relationship between the Club and its Members.
- Oversee the club and venue’s central marketing, communication and brand function with a focus on growth and engagement of physical and digital audiences across multiple formats of cricket as well as stadium events (conference and banqueting, direct-to-consumer - e.g. fireworks, piazza festivals and Christmas parties).
- Responsible for leading the media team, supporting the Club’s strategic imperatives, by securing outstanding coverage across sports, business and community channels whilst driving key stakeholder relationships.

**Key Relationships**:
Internal:

- Chief Executive
- Head of Finance
- Chief Operating Officer
- Head of Sales and Partnerships
- Performance Director o Head of Marketing and Brand
- Operations Director
- Head of Media Relations o Community Director
- Head of Sales (conference and events)
- Head of Sales (Keith Prowse) o Head of Ticketing, Retail & Supporter

Services

External:

- The ECB
- Key commercial suppliers
- Commercial Partners o Compass/Levy/LSS

**Key Responsibilities**:

- Oversee the Commercial department of the Club, developing and implementing an optimal commercial strategy that drives continued growth and profitability of all key commercial areas.

Specifically covering:

- The sale of all international and Major Match Day ticket sales, ensuring that revenues are maximised through clear volume and value strategies that drive demand and loyalty.
- The sale of domestic tickets for the Vitality Blast, Hundred, County Championship and 50- over competitions that maximise attendance through powerful marketing campaigns that reach new and diverse audiences.
- Warwickshire CCC Memberships, encouraging growth through the attraction of diverse communities from around the region.
- International and domestic hospitality sales - ensuring there is a clear ‘product ladder’ that links general ticketing, premium ticketing, and traditional hospitality products in order to maximise yields based on available inventory.
- International and domestic merchandising (on and offline).
- A vibrant partner programme that maximises revenues generated from association with the Club and Edgbaston stadium, ranging from naming rights to technical partners and supports the Club’s wider aspirations in areas such as community outreach and sustainability.
- The continued growth and commercialisation of the Club’s digital inventory, embracing new technologies as they emerge.
- Create an innovative and impactful marketing strategy for Warwickshire CCC, associated teams and stadium that supports the Club strategy and its aspirations in reaching new and diverse audiences whilst promoting the Club’s wider work in areas such as ESG and community (regionally and nationally). Specifically managing the brand portfolio and positioning of the various teams and brands involved in a multi-stakeholder environment.
- Set and manage all key income and expenditure budgets in conjunction with all commercial department heads, ExCo and the Head of Finance, ensuring that revenue, yield and margin is optimised at all times. Ensure delivery to expectation (and beyond) throughout the financial year).
- Embed a ‘customer service’ ethos that ensures that all interactions (physical and virtual) are managed to expectation and deliver positive Net Promoter Scores amongst key audiences (e.g.

Members, conference attendees, ticket buyers, etc).
- To achieve this, the following will be needed:

- Work collaboratively with the non-match day commercial team (sales and operational delivery) to ensure that internal relationships are strong and revenue opportunities maximized.
- Continually explore ways of increasing commercial revenues through innovation and new business opportunities, as well as securing investment in key strategic business projects as they arise (e.g. sustainability initiatives, community relations, etc.).
- Strong and empathetic relationships with critical suppliers and partners to maximise performance across areas such as ticketing, website, APP, teamwear kit, pourage partners and exclusive commercial partners.
- Effective management of all key internal stakeholder relationships including