Senior Retention Marketing Executive

7 days ago

London, United Kingdom Clearstate Pte. Ltd Full time

**Introduction**:

- We are recruiting for a Senior Retention Marketing Executive/ Retention Marketing Manager depending on skills and experience to join
- _The Economist_. This exciting role will be responsible for executing renewal and win back campaigns, from planning and producing copy and creative, to testing, optimising and measuring performance across multichannel marketing campaigns.**Accountabilities**:

- Regularly analyse retention KPIs and campaign data, reporting on campaign performance and propose recommendations for optimisation and growth, sharing this learning with the wider team
- Work closely with the Head of Customer Retention to identify optimisation opportunities to improve retention across all channels to feed into the testing roadmap
- Work closely with the data insights team to identify appropriate customer segments and performance measuring metrics are in place for test-and-learn campaigns
- Work in partnership with Editorial and content leads from the wider circulation team to identify, package and surface the most compelling editorial content for renewals and win back marketing campaigns
- Work with regional mailing houses and telemarketing partner to maintain and update renewal and win back marketing assets and scripts
- Work closely with the Customer Operations team to ensure all renewal and win back offers are set up correctly
- Work with suppliers (eg. social media agency, telemarketing partner, creative agencies, mailing house etc) to ensure best practice is followed and processes are continually improved
- Line management of one Retention Marketing Executive (if manager level role)

**Experience, skills and professional attributes**:

- Previous experience in a customer retention or direct marketing position, in a subscriptions/membership setting would be ideal but not required
- Experience planning and executing multi-channel marketing campaigns, optimising based on learnings and reporting the outcomes to stakeholders
- Target driven, numerate and with a natural curiosity to understand the levers of success and how we can deliver a step change in our retention performance
- Project management, communication and collaboration skills; comfortable working with various teams across the business to get desired outcomes
- An understanding of test and learn best practice to deliver improvements to customer communications
- Confident self-starter, able to manage workload and juggle multiple priorities effectively. Flexible and happy with change.
- Keen to develop - to learn quickly, step outside their comfort zone and actively seeks feedback.

  • Retention Marketing Executive

    1 week ago

    London, United Kingdom BMS Performance Ltd Full time

    **The Client**:Our client are a leading multi-million-pound business intelligence company that have a number of successful subscription products, targeting legal and financial services markets. The company aim to educate and inform industryleaders in how to better their operations and are looking for a retention marketing executive to help them achieve their...

  • Retention Marketing Executive

    5 days ago

    London, United Kingdom BMS Performance Ltd Full time

    **The Client**:Our client are a leading multi-million-pound business intelligence company that have a number of successful subscription products, targeting legal and financial services markets. The company aim to educate and inform industryleaders in how to better their operations and are looking for a retention marketing executive to help them achieve their...

  • Marketing Executive

    7 days ago

    London, United Kingdom Marketing executive Full time

    Marketing Executive - London - ASAP - £24-30K London based full-time onsite role Our team is a collective of creative thinkers and makers producing engaging campaigns across iconic brands, we are recruiting a new marketing executive to join our a positive, vibrant, diverse and inclusive team in our state of the art headquarters. From promos, marketing...

  • Retention Marketing Manager

    2 weeks ago

    London, United Kingdom Future Plc Full time

    About the Team This is a great opportunity to join our busy innovative team to deliver first class customer engagement and retention omni-marketing campaigns. Future is a global platform for specialist media with scalable, diversified brands of both print and digital magazines.You will be working within the Customer Value team as part of the wider Customer...

  • Marketing Executive

    2 weeks ago

    London, United Kingdom British Heart Foundation Full time

    As a Marketing Executive - Retention, you’ll play a key role in supporting the delivery of multi-channel customer experiences/campaigns to inspire, engage and mobilise individuals and communities to fundraise or donate to drive forward the British Heart Foundation’s (BHF) vision of a world free from the fear of heart and circulatory diseases. In this...

  • Retention Marketing Manager

    1 week ago

    Greater London, United Kingdom International Rescue Committee Full time

    Join to apply for the Retention Marketing Manager role at International Rescue Committee. The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC...

  • Retention Marketing Manager

    3 days ago

    City Of London, United Kingdom International Rescue Committee Full time

    OverviewThe International Rescue Committee (IRC) responds to humanitarian crises, helping to restore health, safety, education, economic wellbeing and power to people affected by conflict and disaster. IRC is a global humanitarian non-governmental organization (INGO) operating in more than 40 countries and 29 U.S. cities. IRC UK is part of the IRC global...

  • Retention Marketing Manager

    3 days ago

    Greater London, United Kingdom International Rescue Committee Full time

    The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations...

  • Global Retention Executive

    3 days ago

    London, United Kingdom Ren Clean Skincare Full time

    We are looking for a** Global Retention Executive **to join our REN Ecommerce team! - **Location of role**:2 days a week office based (London, SE1 0LH) & 3 days home working - **Reports to**:Global Retention Manager **Overview**: **Responsibilities & Duties**: - Communicate customer engagement and loyalty best practice in the region, optimising against...

  • Retention Marketing Manager

    3 days ago

    London Area, United Kingdom Puresport Full time £40,000 - £80,000 per year

    Retention Marketing ManagerLocation: LondonReports to: Head of GrowthStart date: ASAPSalary: Competitive with equity options1. The RoleWe're looking for a strategic and data-driven Retention Marketing Manager to own and elevate our customer retention and lifecycle marketing. This is a newly created role and a critical hire as we enter our next phase of...