Creative Strategy Lead, Uk, Creative Strategy

7 days ago

London, United Kingdom Amazon Online UK Limited Full time

You will have 7 or more years commercial experience working on a dedicated creative team at an agency, brand or platform
- You will have significant experience of leading; whether on a project level or formal management basis
- You will have a portfolio that showcases: Award-winning campaign concepts; experience across varied media and technologies; Multi-sector campaign experience including gaming, FMCG and Entertainment
- You will be familiar with the RFP process, analysing briefs, ideating and providing commercially attractive responses
- You have experience presenting creative concepts to clients, and are comfortable pitching to partners at all levels
- You will understand Twitch, the Influencer space, branded content and the digital advertising landscape

Job summary

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

The Role

The mission of the Twitch Brand Partnership Studio is to empower brands to authentically engage on Twitch. We're looking for a UK Lead for the Creative Strategy team in our award-winning branded content studio.

Reporting to the Creative Strategy Lead for EMEA, you will guide brands on how to best leverage Twitch, the gaming industry and live streaming technology to reach customers in a meaningful way. As UK Lead you will also be responsible for managing and guiding an experienced team of Creative Strategists based in London.

You will work directly with the UK Domestic and Pan-EMEA sales teams, Creative Producers, Program Activation Managers and Client Success teams to create excellent creative campaigns for brands on Twitch. You will also work directly with external brands and agencies to provide expertise on Twitch touch points.

Key job responsibilities

As one of 3 Creative Strategy Leads in the EMEA region, you will be responsible for supporting and guiding the UK creative team. Working closely with the broader Creative Strategy team, you will develop and implement a UK-specific strategy.

You will lead from the front, conceiving and pitching inspiring branded content campaigns that translate client’s goals into compelling content and experiences.
- You will uncover cultural insights on Twitch, the gaming community and Gen-Z audience, and develop strategic brand narratives with them.
- You will work on large-scale, high profile advertising campaigns, strategic partnerships and Joint Business Plans for Twitch’s most important clients.
- Passion for Twitch/Gaming/esports
- Experience of working with talent, ideally within the influencer space

+44 800 086 9884 (tel:+448000869884). If calling from Ireland, please dial +353 1800 851 489 (tel:+3531800851489).

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