Creative Strategist

4 days ago

London, United Kingdom Smyle Creative Limited Full time

As a Creative Strategist, you will be at the core of our creative process, developing briefs and collaborating to deliver strategic ideas that solve an array of client challenges. From working on an immersive Olympic activation one day and a new tech launch the next, you can expect big brands, a fast pace, and no normal. We’re looking for somebody who seamlessly combines left-brain logic with right-brain ingenuity, and isn’t afraid to dive into the data for that elusive insight. Together, we’ll make creative work that is effective, innovative and that clients love.

Key Accountabilities
- Interpreting, interrogating and (sometimes) challenging the client brief
- Conducting in depth research and analysis as needed to shed new light on client challenges and opportunities
- Translate findings into credible and compelling insights, unlocking creative solutions that deliver perfectly on client and audience objectives
- Craft clear creative briefs, host creative kick-offs, and deliver strategic guidance which inspires creative bravery across experiential and omnichannel campaigns and activations
- Overseeing creative work - ideating, collaborating and providing constructive guidance to ensure we deliver on brief
- Developing and crafting pitches and presentations which sell-in innovative ideas
- Leading on communicating our strategic thinking, both with existing clients and new business opportunities
- Proactivly follow and report on global experiential and marketing trends - B2B, B2C, internal, social and comms
- Help to foster a strategic approach to problem solving across the agency

All other duties appropriate to the role

Skills and Experience
- Superb communications skills, able to make the complex, simple
- A highly strategic thinker, with an eye for detail and ear for the unsaid
- Curious about how people interact with the world, seeks to uncover the bigger ‘why’ and to understand what makes people tick
- Culturally savvy - a keen interest in social trends, and well as marketing, experiential and brand innovations
- An advertising background is a big plus, as well as experience in social media strategy

The strategic planner must embrace and champion Smyle’s behaviours - Be Passionate, Be Smart, Be Creative

Diversity

We’re an inclusive agency, invested in our people and connected to challenges we face in society across diversity, inclusion, mental health, wellbeing and sustainability. Our teams Collective, Culture Club and Planet Smyle work together to drive improvements across all these areas within the agency. Ask us about our agile working initiative, FLEX

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