Social Media Executive

Greene King is the country's leading pub company and Brewer, first established in 1799. At Greene King it's not just pints that we want you to pour, we want people who can share our purpose and Pour Happiness into Lives. We are on a transformational journey for both customers and colleagues which will make us the pride of British hospitality. With over 40,000 people working across our 1,600 pubs, our breweries and two support centres, a career at Greene King has no limits.

**Social Media Executive - Premium and Urban Pubs**

As Social Media Executive you will work closely with our Marketing teams to build, drive and execute the social media plans and strategy for our Premium and Urban Pubs. The role will be required to work closely with content and channel owners, especially digital teams and consumer PR, to ensure brand content is amplified across our channels. The role will also be required to support pub social media owners to ensure we manage our overall audiences effectively.

You will work 50% of the time from home and 50% of the time with your team, either based in our Burton on Trent office or in one of our pubs

**Key Responsibilities**
- Build strong relationships with the required marketing teams to understand their goals, objectives and marketing plan in order to develop engaging and high performing social media plans that deliver the required results
- Own the social media content plan for the Premium and Urban pub brands ensuring content is planned in advance and pushes forward our strategy
- Create social media content that builds our brand, engages our fan base and is creative, engaging, entertaining and supports the brand proposition
- Work closely with agencies & stakeholders to develop new creative content ideas that will build our brand reach, engagement and drive traffic to our websites (and our pubs)
- Be aware of the latest developments, news and trending topics to put forward reactive ideas, content or activities that can elevate our brand and earn additional exposure
- Work with the social media manager and retained agency to develop social media campaigns that align to the marketing plan, showcase brand identity and encourage engagement and interaction
- Create reports to demonstrate effectiveness of social content campaigns - attending relevant meetings to provide updates
- Support the pub teams with updated training programmes including presenting social media workshops, developing toolkits, providing on-going support and guidance to in-trade social champions
- Work closely with the paid media team and external agency to deliver paid social activations that deliver against brand objectives

**About You**
- Significant experience as a Social Media Executive/Assistant
- A genuine desire to work within the pub and restaurant sector
- An understanding of influencer marketing
- The ability to measure and review social media campaigns
- A strong communicator that can adapt for audiences of varying degrees of knowledge
- Proactive with strong planning, organisational and prioritisation skills
- Autonomous and confident making decisions and advising under pressure
- Strong attention to detail
- Strong stakeholder management skills
- Personable and able to bring other people on the journey

**What you can expect from us?**
- Competitive salary and pension contribution scheme
- Private Medical insurance
- Discounted Health Screening
- Option to purchase discounted Dental Insurance
- Life Assurance
- 33% discount for you on food and drinks across all our managed sites and 15% for your friends and family
- 50% discount for you at Greene King Hotels/Inns and 25% discount for your friends and family
- Access to company perks portal for regular retailer discounts
- 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
- Free onsite parking
- An employee health, wellbeing advice and guidance service
- As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take

**Corporate Social Responsibility**

We also want to be a positive force for good, having a social purpose that threads through every part of our business, whether it be through caring for the planet, caring for our communities through our hugely successful partnership with Macmillan (raising over 10 million pounds) or caring for our people, creating life opportunities for all through innovative social mobility programmes. We are on an incredible journey and our goal is to be the pride of British hospitality.

**Inclusion and Diversity**

At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong. With external commitments like the Valuable 500, If Not Now, When? and our Calling Time on Racism manifesto, our community partnerships and the support of our 4 internal Employee Led Inclusion Groups we