Digital Content Operations Lead

**Job Title**: Digital Content Operations Lead

**Location**:Kingston, United Kingdom

**Function**:Marketing

**Reports to**:Sr. Content Strategy Manager

**Scope**: Local (UK & Ireland)

**ABOUT UNILEVER & FOODS**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Foods is the largest cell in Unilever Europe with a €2.1bn span in the BG-led markets and consistently growing USG ahead of target. As Foods, we want to be true market makers, with a strategy to drive volume growth and share for our categories. As a Business Unit we have high ambitions for our 6 BG led markets where we believe in empowering the markets and create the right ammunition to win the hearts and the minds of our consumers and customers. Foods Europe sells over 4,500 SKUs and is the birthplace of Unilever’s biggest and oldest heritage brands such as Knorr and market leading local jewels such as Pot Noodle and Marmite. It is also the home of the world’s largest Retail Alliances and Buying Groups, creating opportunities for industry leading strategic partnerships, as well as complex negotiations and combative trading environments. We have 10 Customers delivering €1bn TO annually and a winning strategy focused on growing the Category by winning Seasons and Occasions across all generations.

At the heart of Foods Europe’s bold mission is Foods UKI, a €548m business, the 6th largest market for Foods globally and the largest in Europe across the priority category verticals in retail. Each of the 3 priority category verticals (Condiments, Cooking Aids and Mini Meals) in the UKI cluster is a priority cell in Foods’ Top 25 global priority cells. The UKI business is either #1 or #2 in share in our category verticals (Mini Meals #1, Condiments #2, Cooking Aids #2). Our power brands, Hellmann’s and Knorr are a priority focus, alongside strong local jewels, such as Pot Noodle, Marmite and Colman’s. These local jewel brands make up more than half of the UKI’s turnover and provide our customer teams with significant leverage and scale in customer engagement and the ability to win in execution. We lead with a ‘One Team, One Dream’ mindset across our UKI Foods team, which alongside our ‘Foodie Culture’ has created a team we are all proud to work within. We have also built a reputation of being thought leaders in the digital and marketing space, with the UKI team leading the way in Social First and Retail Media.

**JOB PURPOSE**

This role sits in the UKI Foods CMC (Content, Media, Commerce) team, who are marketing and commerce experts responsible for creating and delivering unmissable omnichannel campaigns & activations for our UK foods brands. The CMC are an energized, integrated team who set the business up to take full advantage of the growth opportunities and thrive to stay ahead of the curve.

The full team works across all elements of marketing campaigns. ‘Content’ creation, strategy & delivery across both owned and paid channels. Cross channel ‘Media’ planning & partnerships. ‘Commerce’ where we translate the power of 6P strategies across in store, dCommerce & omnichannel retail marketing. In its simplest form, you can think of it as the end-to-end campaign delivery team.

This role specifically sits within the ‘Content’ part of the team and plays a crucial operations role in ensuring content is created and delivered smoothly, efficiently & on-time. You very much become the epicentre of content activity across all the foods brands which brings high levels of visibility, responsibility, and breadth of experiences.

It combines both supporting the brands in launching cross-channel paid media campaigns (TV, YouTube, Meta...etc) and managing the online presence for always-on owned channels (website, PRM, organic social...etc). Day to day this will mean working within a large and highly empowered team, liaising with brand managers, owned channel specialists, as well as cross-functional teams and agencies, crafting and landing highly creative and impactful content which will make our brands truly unmissable.

**Roles and Responsibilities**
- Co-plan yearly content roadmap and effectively manage stakeholders for ruthless prioritization focusing on key activities.
- Creates ecosystems and deliver core campaigns on time and in full through effective team organization and processes.
- Streamlines and optimises processes for team integrations (retail media), campaign delivery, owned channel delivery, asset briefing and asset storage.
- Sets up dashboards to measure activity and business value for owned channels
- Co-