Digital Content Specialist

2 weeks ago

Kingston upon Hull, United Kingdom University of Hull Full time

**Reference**:

- UOH-TA-0310**Campus**:

- Hull**Faculty/Area**:

- Student Recruitment and Marketing Directorate**School/Department**:

- Brand and Digital**Subject Group/Team**:

- Campaign and Production Team**Salary**:

- £31,396 to £37,099 per annum- Fixed Term - 8 months**Post Type**:

- Full Time**Closing Date**:

- Thursday 05 December 2024**Applicants are required to submit a current CV and cover letter.**

**Details Specific to the Post**

**Background and Context**

At the University of Hull, we’ve been challenging people to think differently for almost 100 years. At Hull you can expect academic excellence, state of the art facilities and the chance to play your part tackling the big issues facing humanity. We are research leaders in clean energy, flood resilience, cancer and wound care and the fight against modern slavery. We change the world for the better.

We believe in a hands-on and personalised approach to learning, where everyone is empowered to develop the competencies, skills and knowledge they need to grow and flourish. We are proud to be part of Hull; a city that epitomises northern warmth. Together we’re enabling people, organisations and businesses to thrive here, and around the world.

Working in collaboration with colleagues internally and externally, our passionate Marketing team (part of our Marketing and Student Services Directorate) strives to develop a data and insights-led approach to Marketing, driving performance across a range of audiences and channels, while reflecting our new identity and brand.

**The Role**

As a Digital Content Specialist, you will support both the Content and Systems teams to make sure the website reflects the latest information, events, accessibility and SEO standards. You will support the wider Directorate with your CMS knowledge, quick changes, and management of wider software.

**Specific Duties and Responsibilities of the post**:

- Use your own expertise and initiative to resolve queries where possible without escalation, for example turning ticket updates/requests into copy that is ready to self-publish. This involves working together with the original request to find the right end-solution for their query.
- Creating and publishing new pages, forms, events, webinars and more on the University website. This will be using tools like our CMS, Formstack, Gecko, Blackthorn, Gotowebinar, though this tech stack will develop over time.
- Pulling on your experience using our CMS (Contensis) you will be responsible for delivering advice, guidance and formalised training on the University's content management system.
- Perform technical SEO audits of websites to identify and address issues that may affect organic search performance, such as crawlability, indexation, site speed, mobile-friendliness, internationalisation and structured data mark-up. Some of these you will go on to resolve, some to be briefed into development and IT teams.
- Assisting the Paid Media Team, Digital Analyst and Content Team with Google Analytics (GA4), Google Tag Manager and SEO tasks
- Responsible for organising and managing files within the CMS
- Responsible for organising and managing the Systems, Content and Paid Media team’s software subscriptions
- Responsible for ensuring the University website complies with accessibility standards - WCAG 2.0

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