Marketing Manager, Retention

5 days ago

London, United Kingdom Fishtank Group Ltd Full time

CRM Marketing Manager, Retenton & Value (CRM)
Salary 60K
Location - London - hybrid working
We are looking a Senior Marketing Manager (CRM) to oversee retention for our client
You'll ensure customers understand and are engaged with communicaitons & messaging by designing key moments to remind, inform, engage and enhance their experience with the brand. The key objective is retention and increasing the lifetime value of customersthrough strategies.
You will produce journey plans, comms strategies, campaigns and promotions optimised towards customer retention and growth, ensuring that you delight customers at every step of their journey.
What you will do:

- Create and optimize retention strategies
- Work closely with Customer and CRM department to drive projects and develop objectives for customer retention
- Work closely with the CX team to define and understand the customer lifecycle
- Work closely with Sales teams regarding techniques around retention and lifetime value strategies.
- Prepare and present presentations to stakeholder on customer loyalty, lifetime value and retention initiatives.
- Define personalized customer journeys, based on customer segments that anticipate customer needs with triggers to support growth, engagement, cross sell, upsell, incentivization programmes and bonuses.
- Collaborate with stakeholders across the company
- Develop customer targeting, segmentation, and personalization strategies to maximize retention conversion rates.
- Act as the thought leader for all decisions relating to customer retention journeys in the brand
Competencies Required:

- You will need experience of creating & implanting strategies aimed at retaining clients and/or their lifetime expectancy
- Extensive marketing & CRM within a financial services business
- Commercially driven with strong focus on data-led decisions and campaign prioritisation
- Excellent organizational and presentation skills
- Experience working with FX and/or finance brands and/or local marketing agencies
- background in fintech, financial trading or gambling

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