Digital Marketing Manager

2 weeks ago


Luton, United Kingdom MaxAd Full time

**£35,000 - £40,000 + Hybrid Working + Accomodation & Travel Costs + Benefits**
Digital Marketing Manager: As a result of impressive commercial growth a comms focussed Digital Marketing Manager with a passion for social media and customer engagement is required to take on a newly created role within an expanding Marketing team for oneof Europe's leading automotive aftermarket parts brands.

Supplying replacement parts and products for all popular European, Japanese and Korean vehicles, our client is currently one of the fastest growing automotive groups in Europe. Each individual component is carefully manufactured for consistent, reliable performancein real world conditions and priced to deliver genuine value to aftermarket customers worldwide.

**Key Responsibilities**
- Lead the day-to-day management and development of each of our client's social media platforms with an emphasis on driving audience growth within relevant demographics and daily engagement with followers.
- In collaboration with the creative and comms teams, be directly responsible for ensuring an ongoing stream of interesting and engaging social media content.
- Lead on identifying and working with influencers, content creators and agencies to maximise commercial opportunities.
- Further develop opportunities for communication directly with a trade audience (garages/mechanics).
- Work with the creative and comms teams to ensure effective presentation of our client's brands across third party digital media platforms.
- Lead in monitoring and enhancing SEO across brands, developing a strategy for the potential use of Google as a successful advertising tool.
- Develop a roadmap for digital marketing ensuring integration and synergy across all digital elements and explore the potential for new digital marketing opportunities, with considerations such as apps, NFTs and the wider Metaverse.

**Skills & Experience**
- Extensive B2B marketing experience.
- Strong understanding of digital marketing principles and best practice.
- Social media channel management and advertising experience.
- SEO expertise & a strong understanding of Google Ads / Adwords.
- Experienced with Google Analytics or similar analytics platforms.
- Knowledge of website CMS platforms
- Excellent communication skills, both written and verbal with the ability to quickly build credibility and relationships with colleagues and customers.
- CIM accreditation is desirable.
- An understanding of the automotive industry, specifically the automotive aftermarket, would be ideal.

This is a great opportunity to join a friendly, industry renowned organisation with a global footprint at a time of impressive growth in a highly influential role.



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