Digital Marketing Officer

1 week ago

Luton, Luton, United Kingdom Keech Hospice Full time £29,191 - £32,774 per year

Salary

£29,691

Location

Luton

This is a permanent, full time vacancy that will close in a month at 23:59 GMT.

The Vacancy

Digital Marketing Officer – 37.5 hours per week

Starting salary £29,691 per annum, with room to develop and progress through the pay grade banding to £32,774 on a competency based framework.

We are seeking a skilled and innovative Digital Marketing Officer to develop and implement engaging content for Keech Hospice's digital channels working with the Digital Channels Manager. This is a key role, helping to ensure that our social media, email marketing, SEO, and PPC campaigns are effective, on-brand, and deliver measurable results.

The post holder will work closely with the full Marketing team to ensure our digital channels support wider campaigns and organisational objectives through creative content, whilst ensuring activity is monitored and used to improve campaigns.

Key Responsibilities:

  • Support with the development of Keech Hospice's digital channels, including website, social media platforms (LinkedIn, Facebook, Instagram, X/Twitter), and email marketing.
  • Identify improvements in SEO and optimising PPC/Google Ad words spend
  • Monitor and analyse digital performance metrics, providing insights to improve campaigns and supporter engagement.
  • Ensure all digital activity is on-brand, accessible, and compliant with GDPR and other regulations.
  • Using Google Analytics (GA4) regularly to monitor traffic, behaviour and acquisition and Meta analytics for social media reporting
  • Researching marketing trends to make recommendations for improvements.

What We're Looking For:

  • Experience planning, creating and implementing content to multiple digital channels, including website, social media, and email marketing.
  • Strong knowledge of SEO, PPC, and digital analytics.
  • Strong analytical, organisational, and project management skills.
  • Excellent communication and collaboration skills.
  • Knowledge of accessibility standards and data protection requirements in digital marketing.

Why join us:

  • Be part of a passionate, supportive team making a real difference in the community.
  • A competitive salary and generous annual leave
  • Ability to carry over your existing NHS pension scheme
  • Healthcare scheme
  • Free car parking and cycle to work scheme
  • A caring, supportive and inclusive environment

For further details, please see the Job Description and Person Specification below.

If you need assistance with completing an application form please e-mail Please also get in touch to arrange an informal discussion about the role.

We reserve the right to close this vacancy early if sufficient applications are received.

Interviews will take place w/c 19th January 2025.

The successful applicant will be required to undertake an enhanced disclosure and barring services check (DBS).

We are an equal opportunities employer and particularly welcome applications from minority groups.

The Company

Keech Hospice provides free specialist palliative and end of life care for people of all ages. We support adults in Bedfordshire. Children and their families in Bedfordshire, Hertfordshire, and Milton Keynes. At home, in hospice, or wherever we're needed.

As a teaching hospice, our exceptional people, training, and facilities are helping local communities to live and die well.

Benefits

Competitive

salary

Cycle-to-work*

scheme

Support with health and wellbeing

Training and development

Staff representative group*

Cash

health plan*

  • Dependent on role.

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