Digital Marketing

1 day ago

Acton, United Kingdom Dolphin Stone Consultancy LTD Full time

**Job Title: Digital Marketing & Copywriting Executive**

**Hours Required: Monday to Friday, 9:00am to 6:00pm.**

**Location: NW London/Hybrid**

Working within the Entertainment industry you will be supporting the Digital Marketing Manager to deliver and create content across online channels. You will understand analytics well to raise awareness and grow/ engage audience

**Copywriter**

As a copywriter you will be the guardian of how the brand sounds, balancing mastery of tone with technical precision. You will write across marketing channels, with search engine optimisation a top priority. You will work within a small team, to write copyon all events associated with the company.

**Digital Marketing**
- Analytics & reporting - Monthly performance reporting for digital channels, providing recommendation for growth. Monitor competitor activity staying up to date with current trends.
- Brand guardianship - Ensuring that all services provided and brand information is accurate and consistent across all digital platforms. Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Performance marketing - Executing the SEO and online marketing strategies, continually testing, learning, and driving users to our digital channels
- Digital asset Management - Updating content and building pages on the website in line with current events and marketing campaigns. Manage all published digital content (images, video, written etc.)
- Collaboration & alignment - Work collaboratively with key stakeholders across the business to showcase company activity and updates accurately
- Content creation - Administrate the creation, design, and publishing of relevant, original, high-quality content (integrated for all digital channels/ Company website, LinkedIn, Instagram, Facebook, Internal communication)
- Conducting keyword research to identify gaps in content for SEO purposes, and addressing with valuable, high-performing content
- Proof-reading and sub-editing other company documents
- Producing promotional materials for print and online
- Occasionally drafting press releases and event blurbs
- Occasionally writing guest blogs for brand partners

**Skills, Qualifications and Experience**
- Bachelor's degree (minimum of 2:1 qualification) in a field relevant to writing or marketing or 1-2 years proven experience in Digital Marketing / Copywriting
- Outstanding written and verbal communication skills
- Demonstrable SEO expertise and knowledge of content marketing strategy/trends
- Familiarity with SEO tools such as SEM Rush, Google Search Console strongly desirable
- Excellent grammar skills and the ability to adapt to the company’s style/tone of voice
- Excellent organisation to keep our workflow calm, working ahead of deadlines
- Excellent editing and proofreading skills with meticulous attention to detail
- Enthusiasm and willingness to pitch in wherever needed
- Possesses knowledge and experience in the tenets of traditional marketing. - In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform canbe deployed in different scenarios.
- Good knowledge of GDPR
- Ability to jump from the creative side of marketing to analytical side, able to demonstrate analytically sound ideas

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