Head of Brand

A unique chance to shape a challenger brand that’s out to change the world of pet food for good.

Inspire and lead our brand management team in building a disruptive and impactful brand across our markets - this is an incredible opportunity for you to showcase your creative, strategic and leadership skills, playing a key role in our Brand & Proposition group.

**Changing the world of pet food for good**

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe - backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals - and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

**Introducing our Brand team**

**Build our brand**
We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Sound like a team you want to join? Here’s how you’ll make a difference:
**The role**

You will be responsible for:

- **Helping us find our voice through our brand platform**: You’ll serve as the champion of our brand big idea and tirelessly strive to bring meaning and impact to our brand work in an unforgettable and disruptive way
- **Guiding our brand localisation** - partnering with our country teams to understand the needs and nuances of local markets, leading the brand country teams to develop and execute effective localised toolkits of our master-brand creative
- **Line managing our brand management team**, creating a culture of high-performance in partnership with other key teams across the business, inspiring with context and direction
- **Serving on the brand leadership team** as a key leader in our Brand and Proposition Group - your peers will be our Head of Creative & Content and our Head of Product Design

The skills you’ll bring:

- **Substantial brand leadership experience**, compelling prior brand leadership experience, ideally working on a mix of established FMCG brands mixed with challenger / disruptive / mission-led brands that champion distinctiveness
- **Inspirational creative flair & deep expertise** across the brand mix (evidence of exceptional creative flair & strong communication skills (across the creative mix, including communications & branding / visual identity as well as packaging)
- **Global / pan-European perspective** - you thrive building a brand across multiple markets as you’ll be leading the localisation of our brand in new growth markets

**What's in it for you?**
- Competitive salary, reviewed annually
- Annual bonus, based on company performance
- Flexible core hours, giving you true work life balance
- Hybrid role to ensure this role works for you
- 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
- 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
- Optional 5 days unpaid leave and 1 paid volunteer day each year
- When you need a change of scenery, you can work from abroad 2 weeks every 6 months
- Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay
- Flexible paid care leave to support immediate dependants, people close to you and pets
- An external financial coach to support a range of topics - debt management, savings and investments
- In house L&D team, with access to year round courses to help drive your development
- Discounted gym membership

**What’s next?**
If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

Here’s a taster of how our recruitment process works:

- Once you have applied your CV will be reviewed by the Hiring Manager.
- If selected, you will then have a call with the Hiring Manager to understand more about your skills and experience (30 mins).
- Should you be successful, the next stage will be a video call with another member of the Brand Leadership team (45 mins), plus potentially meeting our Chief Brand Officer
- If successful, you will be invited to present a case back to a panel of interviewers as a final stage (60 mins).

**Our Commitment