Content Marketing Executive

**Contract**:Permanent, full-time position

**Job Title**: Content Marketing Executive

**Salary**: £25,000 - £28,000 per annum

**Responsible to**: PR and Content Manager

**Directorate**: Communications

Job purpose:
Plan and deliver compelling content and campaigns across our digital channels to attract and create demand for visitors and bednights in Newcastle and Gateshead.
- Are you passionate about Newcastle and Gateshead and our visitor economy?
- Do you take pride in what people think about our great city and region?
- Do you enjoy working in a fast-paced environment with a team of enthusiastic and dedicated colleagues?
- Are you a self-starter with new ideas, creative flair with an attention to detail?
- Do you want to play your part in the growth of our local economy, creating jobs and opportunities?

You will have:

- An ability to create high-quality, engaging, SEO optimised content across digital and print platforms.
- 2-4 years’ experience of developing and planning content for social media platforms including TikTok, Facebook and Instagram.
- Experience of working with local businesses to drive partnerships and commercial income.
- An ability to develop and maintain strong and productive relationships with businesses and media partners to drive commercial income
- Experience and ability to deliver creative and engaging content
- Excellent copywriting, English language, communication, and interpersonal skills
- Excellent attention to detail.
- Experience in a busy face paced environment.
- Awareness of the business landscape that NGI operates within.

Principal responsibilities:
The following list is typical of the level of duties which the post holder will be expected to perform. It is not necessarily exhaustive and other duties of a similar type and level will be required from time to time to support NGI to achieve its ambitions.
- Effectively manage, enhance and grow the digital presence of Newcastle and Gateshead as a place to visit.
- Development of organic content and campaigns to reach new audiences through digital platforms (SEO, e-marketing our website & social media)
- Develop blogs, reels and content for all our social media platforms including TikTok Facebook and Instagram.
- Support work with national and international online influencers to expand our online reach.
- Work closely with communications, marketing, digital colleagues to ensure a joined up and integrated approach to campaign and content delivery.
- Create and deliver content to support key NewcastleGateshead national and international marketing campaigns
- Regular monitoring of the website to ensure it continues to provide inspiration and practical advice on visiting.
- Responding to online inbox and providing the best possible online experience for potential visitors.
- Responsibility for managing NGI’s internal image and video libraries.
- Identify and secure partnerships with local businesses and tourism-related entities to maximise advertising opportunities on the website.
- Responding to tourism partners and other requests for info about the destination and national and international amplifiers like VisitEngland and VisitBritain on influencer trips in relevant markets
- Identify proactive and reactive opportunities for content creation that includes partners and major events where relevant, as well as opportunities to enhance the overall strategy and themes
- Support NGI partnership sign up and retention and work closely with visitor economy partners, ensuring we represent them with accuracy and impact on our channels and keeping them up to date with the work we’ve done on their behalf.
- Support and report on social media outputs, effectively, working with cross-functional teams and external partners to deliver KPIs for funders in-line with our strategic goals.

Wider responsibilities:

- Be an ambassador for Newcastle and Gateshead and a guardian of the NGI brand.
- Partnership approach to all initiatives and projects
- Undertake any other duties that may be required to ensure the smooth running of the wider organisation.
- Administrative tasks and CRM updates

What can NewcastleGateshead Initiative offer you?
- Generous annual leave entitlement (25 days, plus bank holidays, increasing to 27 after 2 years’ service)
- Enhanced occupational sick pay
- Death in service benefit
- Eyecare vouchers
- Fantastic learning and development opportunities
- Ongoing CPD (Continuing Professional Development) training
- Flexible hybrid working
- Employee Assist Programme
- City centre location

How to Apply:
**Closing date**: Monday 17th February 2025
**Interview date**: Friday 21st February 2025

**Job Types**: Full-time, Permanent

Pay: £25,000.00-£28,000.00 per year

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

Work Location: In person

Application deadline: 17/02/2025
Reference ID: Content Marketing