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Marketing Lead
2 weeks ago
**Role**: Marketing Lead
**Reports to**:Marketing & Communications Manager
**Shift pattern**:37.5 hours per week between 09:00 - 17:30 Monday to Friday. Option to work staggered shifts on a rota basis with 08:00, 08:30 or 09:00 starts. Hybrid working with 3 days in office (including Friday) and 2 days working from hom.
**Contract**:Permanent
**Salary**:£32,000 - £36,000 DOE plus bonus and additional benefits
**About the Travel Innovation Group**
As renowned travel industry heavyweights (if we do say so ourselves), the Travel Innovation Group offer a wealth of unique services via our three companies; Lime, Aviate and Calrom.
So what exactly do we do? It all began with our boutique service and market-leading tech, connecting the travel trade with the world's leading airlines and most recognisable travel brands. Thanks to this foundation, our growth continues to skyrocket with new, exciting products launching regularly, from cruise packages to luxury hotel booking services. What can we say - we’ve always been innovators at heart
Our offices, people and partners now span the globe, but the hub of the action remains at our thriving Cheshire Oaks (UK) HQ and we’re looking for exceptional talent to work with us, succeed with us and grow with us.
**You’ll want to know about the department that our role is in**
We like to deliver nothing short of BRILLIANT marketing and communications for our own inhouse brands and our partners too (we’re lucky enough to work with some pretty epic brands). We are customer obsessed, and our goal is to really add value to all our customers with each communication or campaign. Our teams are made up of an eclectic mix of talented people whose own experience and ideas make our marketing team what it is.
In terms of ‘team spirit’ our marketing teams are a hive of activity, bursting with creativity and as a group we constantly strive for improvement and innovation. Knowledge seekers and relationship builders, everyone’s ideas are valued, and we encourage our team members to think both strategically and imaginatively.
**The role**:
We are looking for a dynamic, experienced marketer to lead on campaigns and projects across our B2B airfare and cruise products.
**Tasks & responsibilities include**:
- Create and execute stand out campaigns for optimal results, taking ownership from start to finish.
- Take and/or write creative briefs for various campaigns/projects.
- Create content - including authentic copywriting for various channels and some image/video production.
- Meticulously proof-read content to ensure everything produced is of a high standard.
- Write and deliver end of campaign reports including full analysis of any successes/failures.
- Coordinate events and sponsorships such as showcase days, trade shows and Fam Trips.
- Manage the day to day relationships with our travel suppliers and tourist boards.
- Manage relationships with trade press outlets and creative/digital agencies.
- Keep accurate records to enable us to track profit and loss, expenditure against budget etc.
- Communicate exceptionally well to manage stakeholder engagement and expectations at all levels.
- Provide clear, reasoned, and timely feedback to the team.
- Ensure constant innovation in our marketing messages, marketing/communication channels and creative work.
- Maintain brand integrity and ensure all brand guidelines/tone of voice guidelines are adhered to across all channels and touchpoints.
- A minimum of two years in a senior marketing role
- A full-mix marketing skill set including experience in campaign management
- A good understanding of what it means to be market-oriented and how this translates into marketing and communications.
- Solid understanding of marketing principles.
- Competent in giving creative direction across all aspects of content including copywriting and design.
- An excellent and persuasive communicator confident in pitching to stakeholders at all levels
- Be a diplomatic communicator with great soft skills
- Be a team player
**What you’ll get**:
- Annual company bonus in addition to your salary.
- 33 days annual leave, including bank holidays.
- Hybrid working options (minimum three days in the office).
- 5% matched company pension contribution.
- Modern office with on-site gym and bar so you can enjoy a free drink on a Friday
- Internal training academy to support your learning and personal development.
- Additional company benefits to support your wellbeing and happiness
**Get to know us more**:
**Job Types**: Full-time, Permanent
Pay: £32,000.00-£36,000.00 per year
**Benefits**:
- Company pension
- Health & wellbeing programme
- On-site parking
- Referral programme
- Work from home
Ability to commute/relocate:
- Ellesmere Port CH65 9HQ: reliably commute or plan to relocate before starting work (required)
Work Location: Hybrid remote in Ellesmere Port CH65 9HQ
