Marketing Growth Lead

7 days ago

Ellesmere Port, United Kingdom Adviser Plus Full time

As we continue to grow and maintain our position in leading the way in HR and Technology solutions, we are excited to offer the opportunity to join our team as a Marketing Growth Lead.

We’re a business that is passionate about employee wellbeing, diversity and inclusion, career progression and maintaining the all-round positive culture that makes AdviserPlus a great place to work.

**Our employee benefits include**:

- Company pension.
- Health cash plan.
- Flexible working and remote/hybrid working opportunities.
- Free onsite parking.
- A generous holiday entitlement which increases with service
- Holiday purchase scheme.
- Cycle to work scheme.
- Discounted gym membership.
- On-site parking and free refreshments
- Many other cultural and lifestyle benefits.

**The role and responsibilities of a Marketing Growth Lead**:
The purpose of this role is to maintain the sales, marketing and prospecting data within Hubspot and ensure all data is up-to-date, accurate and GDPR compliant. You will use data mining techniques to demonstrate the effectiveness of initiatives, volumetricsand trends. This role also includes:

- Structuring data into clear segmentations that support the sales and marketing strategy of the group.
- Handling the extraction, transformation and load (ETL) of data from external source into HubSpot.
- Working closely with sales and marketing colleagues to ensure data alignment with business requirements.
- Engaging with third party sources of prospecting data and group strategic marketing partners.
- Mapping out and identify breaks in user journeys.
- Supporting the reporting obligations and governance of the Commercial function.
- Identifying opportunities to improve performance, streamline processes and generate a greater return

**Skills and experience required to be a successful Marketing Growth Lead**:

- Minimum two years’ experience in a similar role (whether with agency or in-house marketing function).
- Experience of working within a fast-paced marketing environment with a proven background in generating data-driven results.
- Highly proficient in:

- HubSpt (Sales and Marketing modules).
- Gogle Analytics.
- Micrsoft Excel.
- Zapier.
- Ability to:

- Interpret and cnstructively challenge requirements.
- Manipulate data effectively and accurately.
- Present results in the mst accessible and understandable way.
- Aggregate, simplify and analyse sizeable data sets.
- A great communicator who can engage effectively with peers and senior colleagues.
- Exceptional organisational skills.
- Someone who is happy to work both individually on initiatives and as part of a highly collaborative team.
- Commercial awareness and understanding of how we can use data to drive return on investment.

**Equal opportunities**:
AdviserPlus is fully committed to the principle of equal opportunities in employment and opposes all forms of unlawful or unfair discrimination, direct or indirect. All employees are expected to promote and work fully in line with the company’s Equal OpportunitiesPolicy.

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