Paid Social Media Assistant

2 weeks ago

London, United Kingdom Burberry Full time

**Paid Social Media Assistant**:

- Department: DIGITAL- City: London- Location: GB**Purpose**

**Responsibilities**
- Responsible for day-to-day communications with the external agency teams, including briefing plans, assets, reporting and direction across Paid Social campaigns
- Work closely with the Global Media and Creative Media teams; briefing content and copy requirements and presenting creative learnings
- Work closely with the Global Performance Marketing team in order to align mid
- and lower-funnel priorities
- Conduct Paid Social audience analysis, campaign reporting and internal processes to share performance to wider teams within the department
- Maintain the content calendar, collaborating with the Global Organic Social team and Marketing teams to align campaign timings and develop best in class paid social amplification plans
- Be the day-to-day contact for all local marketing teams at Burberry, leading the campaign flighting, reviews and delivery to meet stakeholder requirements from a budgetary, content, copy and timings point of view
- Coordinate with wider Burberry media channel stakeholders to ensure integrated messaging, audience targeting and marketing approach
- Conduct research on latest social media trends and analyse competitor activity, evaluating new opportunities for Burberry

**Experience**
- Paid social media planning and buying experience either in house or at media agency
- Usage of social media channels (Instagram, Facebook, TikTok, Reddit, YouTube and Snapchat) and first-hand advertising implementation across platforms
- Analytical thinker and ability to turn numbers and data into actionable insights
- Ability to build relationships with global stakeholders and communicate effectively
- Experience working with web analytics platforms (GA360)
- Digital strategy experience - Bought, Owned, Earned
- Understanding of APAC social media platforms
- Interest in Fashion industry

**Job Segment**:Social Media, Advertising, Media, Marketing

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