Paid Social Media Specialist
7 days ago
Paid Social Media Specialist
- London/Hybrid
- 12 Months
- £170-£200 PAYE
**Responsibilities**:
- Lead the paid social media strategy across the full suite of social platforms
- Partner with the digital media agency to brief, plan and launch integrated paid social campaigns
- Own the day-to-day relationship with the digital agency to ensure delivery against goals
- Partner with the organic team to input into and build the wider social roadmap ensuring all social activity is optimised
- Support the organic team to plan and execute in-house campaigns
- Lead the analytics and reporting framework to actively measure the impact of social media strategy and provide clear actionable insights
- Partner with internal teams to provide social strategy recommendations on ad creative, copy and landing pages to optimise performance
- Provide support in the planning and execution of mobile app campaigns
- Provide continuous customer and market insights
Skills/ Experience:
- 3+ years experience in managing paid social campaigns (either in-house or through an agency) with a focus on direct response/conversion
- focused campaign
- in-platform execution experience setting up campaigns and optimisation (Facebook, Twitter, TikToketc.)
- Experience in briefing and managing media agencies with large budgets
- Analytical focus with experience of assessing media performance and reporting back to the business
- Testing mindset to quickly validate hypotheses and drive incrementality
- Familiarity with pixel placement for retargeting and attribution
- Proven networking/ cross
- functional skillset
Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.
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