Display and Paid Social Specialist

7 days ago

London, United Kingdom CPL Specialist Full time

The display and paid social manager will be responsible for creating and optimising paid media channels to support commercial and brand development goals across the company.

The display and Paid social manager will be responsible for the development of a plan and the day-to-day management of display and paid social digital marketing campaigns through our agencies and network of partners.

**Essential duties & responsibilities**
- Developing, executing, and optimising cutting-edge digital campaigns from conception to launch through display, video and paid social channels
- Working cross-departmentally to align campaign strategies and goals across the organisation
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for display and paid social channels activity
- Maintaining knowledge of industry best practices and new technologies

**Qualifications, skills & abilities**
- 3-5+ years of Display (Criteo, GDN) and/or DSP (DV360, The Trade Desk) experience, Video ads (YouTube), Facebook Ads and LinkedIn Ads, preferably in a B2B environment;
- Must have strong understanding of digital marketing, growth/performance marketing, display and video advertising and paid social along with concepts like attribution, incrementality and ROI.
- Outstanding professional written and verbal communication skills with the ability to build strong internal and external relationships among stakeholders.
- Exceptional, detailed-oriented analytical skills while able to leverage data to develop actionable, data-based recommendations using Google Analytics and Excel fluency
- Experience with Youtube advertising & brand lift study, Facebook or equivalent Display tools like Conversion Lift, Conversions API, and testing methodologies across platforms.
- Comfortable in a high-speed pace environment and agile organisation

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