Paid Social Media Lead

**OPENMIND**

**Job Title**:ZEUR Paid Social Lead, Business Director, Social Solutions

**Departments / Teams: OPENMIND ZEUR Above Market / **Mindshare’s** Channels & Solutions**

**Role Scope**:50% OPENMIND ZEUR Above Market / 50% Mindshare Channels & Solutions

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**ABOUT OPENMIND**

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fueled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

**ACCOUNT OVERVIEW**

OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a ZEUR Paid Social Lead to provide strong Biddable experience and leadership for in-scope Nestle categories, supporting the ZEUR Social Leads. Being above market (i.e. not activation), the role offers plenty of variety, with an enjoyable balance between directional strategic consultancy, market governance and more broadly laying the framework for excellence, ensuring we’re delivering change at scale. We have a clear plan to create something special with Nestlé’s Paid Social and we’d love you to be a part of it.

**OPENMIND OVERVIEW OF ROLE**:
We have a unique opportunity to raise the bar for Paid Social across ZEUR and Channel & Solutions, working with some of the biggest brands on the planet eager to showcase their supremacy online. As the overarching Paid Social Lead in the Above Market Zone and Channel & Solutions team, you’d be working as part of a group of specialists holding authority across the Zone. This means in-market teams activating will look to your team for guidance and leadership. You will be partnering with brands to ensure they have a clear strategy in place to maximise on the paid opportunity available, which will include working with business units at varied stages of digital maturity.

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**OPENMIND

**RESPONSIBILITIES**:

- Be responsible for the effective functioning of Paid Social performance and across ZEUR.
- Support the zone digital leadership with evolution through growth and development of paid social offering across the region.
- Ensure that the Nestlé Paid Social best practices are applied throughout the region and that global constructs are connected to local media buying
- Forge and maintain relationships with key strategic media partners to ensure that we are fully embracing new media, technology and data opportunities as they emerge.
- Develop Paid Social strategies at a zone level to maximise the biddable performance across Nestle Europe. These strategies then need to be adapted and rolled out for specific business units, which will have differing objectives and budgets. It is vital we’re taking advantage of the short-term opportunities for Nestle whilst laying strong foundations for future changes in Social.
- Work closely with the ZEUR Nestle Social Leads to ensure the Paid Social strategic focuses align with those of the specific business units and with Nestle at a global level too.
- Effective, positive management of a direct team of Paid Social specialists, some of which have plenty of valuable previous Nestle experience.
- Build up a constructive, positive rapport with senior client contacts and main partners i.e. Meta, TikTok, Snapchat, Pinterest etc.
- A confident presenter with the ability to communicate the value of paid Social to the wider Nestle business, distilling detail into key actions and outcomes for relevant stakeholders.
- Commitment to driving initiatives focused on utilising first party data to great effect.
- Stay up to date on the latest trends in Paid Social, adapting the strategy accordingly in alignment with global Nestle guidance
- Ensure knowledge and best practices are shared between OpenMind and Channel & Solutions team

**ABOUT MINDSHARE AND CHANNELS & SOLUTIONS TEAM**:
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine.

The Channels & Solutions teams exists to evolve how we engage with clients over the activation of media, its contribution to business performance and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that.

As part of Channels & Solutions, there is a collective of Channel management, the activation of media, Channel Strategy, the connection between media and business performance, and Channel Development, the project managers and integrators to capabilities that exist beyond media and into the wider net