Digital Communications Officer

**Job overview**

Are you experienced in digital communications and eager to shape the strategy of a leading NHS Trust? Black Country Healthcare NHS Trust is seeking a Digital Communications Officer for an exciting new challenge.

If you have a background in delivering creative digital communications, managing website content, social media platforms, online PR, and stakeholder engagement, we want to hear from you. In this role, you will engage key audiences, including patients, staff, and health organisations, to enhance the Trust’s digital presence.

Reporting to the Communications Manager, you will coordinate digital activities across platforms, support the production of digital content, and contribute to key projects. You’ll also lead digital initiatives that align with Trust objectives, working closely with the Communications team to develop effective strategies. Strong communication skills, a flexible approach, and the ability to manage multiple projects are essential for success.

**Main duties of the job**

As a Digital Communications Officer, you will lead and develop digital communications strategies, working within an innovative Communications Team to engage internal and external communities effectively. You will enhance the Trust’s digital presence, supporting key services and driving initiatives such as digital briefings and project support.

Your responsibilities include maintaining the Trust’s website and intranet, ensuring they are engaging, accessible, and user-friendly. You will create compelling content to increase site traffic, manage social media channels, and build influence on platforms such as X, Facebook, YouTube, Instagram, TikTok, and LinkedIn.

In this role, you will utilise analytics to assess the effectiveness of digital communications, making data-driven improvements, and horizon scanning for emerging digital innovations to enhance engagement with stakeholders. You will also produce designed and multimedia content, such as videos and infographics, ensuring all materials align with the Trust’s branding guidelines while supporting key projects and services.

**Working for our organisation**

Employees, workers, and / or contractors will be expected to uphold the values of the Trust and exhibit the expected Trust behaviours aligned to the Trust’s values. Individuals have a responsibility to ensure that they display the Trust values and behaviours in carrying out their job and that individuals feel able to challenge (or raise a challenge) when other colleagues’ behaviours breach the spirit of Trust values.

**Detailed job description and main responsibilities**

**Main Duties/Responsibilities**

1. To develop and lead digital **communications and projects**, working within a dynamic and innovative Communications Team to deliver effective digital strategies and plans that **engage both** internal and external communities. This includes driving initiatives that enhance the Trust’s digital presence and communication efficiency, including **digital briefings and project support to key services**.

2. Maintaining and developing the Trust’s public-facing website, ensuring **that it is engaging, accessible, and easy to navigate. You will create compelling online content that not only drives more visitors to the site but also ensures they can easily find the information they need while maintaining their interest**.

3. Working with the team to build our influence on social media (including X, Facebook, YouTube, Instagram, TikTok, and LinkedIn) by **producing and managing engaging content across all channels. This includes monitoring social media trends, driving positive online PR, and identifying opportunities for audience engagement and growth**.

4. Maintaining and developing our staff intranet as a key communications tool, **ensuring that it effectively engages staff, provides up-to-date information, and fosters internal communication. You will work to ensure the intranet remains a valuable resource for employees, promoting collaboration and access to essential updates**.

5. **Utilising** appropriate analytics to **assess** the effectiveness of digital communications, **identifying trends, and making data-driven recommendations for improvement. You will be responsible for monitoring key performance indicators across digital platforms to ensure continuous optimisation, including monitoring stakeholder engagement across all digital channels**.

6. Horizon **scanning** for emerging digital innovations that may benefit the Trust by improving how we engage with internal and external stakeholders. **You will evaluate new tools and technologies to determine how they can enhance the Trust’s digital communication efforts, particularly in project support and stakeholder engagement**.

7. **Producing** designed content**, including** publications, leaflets, advertisements, website and intranet banners, posters, presentations, and more, **ensuring that all materials are visuall