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Head of Content
3 weeks ago
Do you love tech, social media and all things digital? Are you a problem solver who enjoys change and challenge? We might have the job for you.
Our client, an award winning B2B inbound marketing agency based in Manchester, are looking for an ambitious Head of Content to join their growing team. As Head of Content, you’ll be providing strategic content direction for client lead-generation campaignsand online assets. You’ll be your clients’ trusted adviser in how to use content to achieve their marketing and customer service objectives while leading and developing your team of internal copywriters and freelancers in the detailed planning and deliveryof engaging and purposeful copy. You will be an expert in understanding how to switch tone of voice for different B2B audiences, and tailor content to the challenges of individual personas.
This is an exciting time to join a thriving business as they are on a fast-growth trajectory, that means that there is plenty of scope to contribute and develop your skills and career. The company culture encourages people to experiment and try new things,to shape your own role and build a career path that works for you. Our client is offering a competitive salary, hybrid working and the scope to develop your skills and career as the company grows from strength to strength.
**Key Responsibilities**:
- Leading our inbound and website content delivery team to create engaging, high-value, conversion-driven content across our inbound client portfolio.
- Providing the content team with clear leadership, direction and training while motivating and inspiring a positive working culture.
- Contributing to new and existing client pitches, providing strategies and content insights.
- Reviewing current processes and optimise team performance.
- Contributing to monthly reports and working with other Heads of Department to ensure accurate resourcing planning.
- Managing the workloads of the content team to meet internal and client deadlines
- Leading workshop discovery sessions (including persona development), and briefing sessions with senior stakeholders at our clients.
- Planning, researching, and creating detailed inbound content plans based upon consultant briefs for campaign themes, personas, USPs, and buying journeys.
- Maintaining quality control across all inbound content including the amends process liaising with clients, marketing consultants and the content team. (internal and freelance)
- Building our team and supporting the training and development of junior copywriters.
**Skills**:
- 3+ years experience creating high-value content in a B2B marketing context, such as long-form blogs, ebooks,editorial piecesand video scripts.
- Exceptional journalistic skills, including researching and interviewing
- A desire to keep on top of the latest trends in digital content
- Experience in managing a team of copywriters
- Proven track record in a client facing environment, advising clients on the use of content in their business, winning the trust of client experts and senior managers
- Multiple plate spinner
- A good working knowledge of the inbound methodology ideally with HubSpot qualifications (desirable, not essential)
- Experience in any of the following sectors: industrial, technology, or professional services (desirable, not essential)
**Key Benefits**:
- Competitive salary
- Hybrid working and a results driven approach to work rather than rigid working hours
- A great working environment in the heart of the Northern Quarter (dogs, snacks and beer - of course)
- Annual training budget and personal development plans to help everyone to develop their career
- Cycle to work scheme
