Director / Head of content

£40,000 - £50,000 per annum DOE - Next round of investment £80k+ Manchester | Hybrid (2 days office) + Options + Creative Freedom Your Old Boss Would Never AllowAbout Parc Parc is the world’s first AI parking assistant, built for people who hate parking, hate fines, and want their time back. Our users never get a parking fine ever againWe’re not just building an app. We’re building a Culture. A rebellion against everything dull about mobility. Think Red Bull energy with Liquid Death attitude, aimed at the most resented part of driving: parking.With Parc, drivers just walk away from their car. No fines.No stress.We can park every car, everywhere fully automated.We’re a VC-backed, high-output startup led by the founder who previously built the Uber for lorries in the UK and exited two tech companies. Our COO is also a tech founder with real scale-up experience. We operate lean, fast, and globally from day one.And here’s the creative jackpotYou’ll be working directly with Rory Sutherland, one of the most influential creative thinkers alive and a Parc advisor. If you want a role where your work is sharpened by world-class thinking , this is it.We’re looking for our voice and the person who can make the Parc story impossible to ignore.The RoleWe’re looking for a Head of Content who wants to take the most boring corner of daily life parking and turn it into a brand people can’t ignore. If Red Bull built a storytelling team inside a tech startup, you’d be leading it.This is a leadership role disguised as a creative one. If you take this job, you’ll be shaping the entire emotional universe of PARC.You’ll be the person who:Decides how the brand feelsDefines how we show up in the worldTurns real moments into stories people want to watchBuilds content that doesn’t look or sound like anyone elseCreates a style other brands will copy a year laterYou’ll direct shoots, build story arcs, guide editors, and create the kind of challenger-brand energy that makes people pay attention even when they don’t need what we sell.This isn’t a “post stuff on social” role. This is creative leadership inside a fast-moving, ambitious company with huge plans and your work will shape whether Parc becomes a cult brand or just another app.If you’re the kind of person who loves building things from scratch, who gets frustrated by safe ideas, and who wants the pressure and thrill of being the creative heartbeat of a company on the rise you’ll thrive here.We move fast. We take big swings. We don’t do corporate. But you will be an absolute corporate weaponIf that excites you more than it scares you, welcome.WHAT YOUR JOB IS1. Build the PARC UniverseTake the founder’s insane journey and turn it into storytelling goldCraft mini-docs, episodes, stories, shorts, behind-the-scenes mayhemInvent the narrative architecture that makes PARC feel alive2. Shoot, Direct, Shape, CreateDirect shoots like you’re making a Netflix seriesTurn rough ideas into standout creativeManage freelance shooters, editors, and motion peopleOwn the creative bar , nothing gets out unless you’re proud of it3. Make Content That Doesn’t Feel Like ContentCinematic storytellingEmotional hitsChallenger energyRed Bull attitudeFounder's story with gritReal people. Real moments. Real tension. Real humour.4. Work With Our Social BrainCollaborate daily with our Social & Influencer Manager Turn ideas into platform-breaking contentAdapt your stories for TikTok, IG, YT, LinkedInMove fast, break patterns, then rebuild themWHAT SUCCESS LOOKS LIKEPeople watch PARC content even when they don’t need parkingStrangers describe us as “that parking brand that feels like a documentary”Our TikTok becomes a showOur brand feels aliveOur story is cultural, not corporateYou build a creative machine that punches 10× above our sizeSKILLS & EXPERIENCE REQUIREDEssential5+ years in content creation, filmmaking, creative direction, or editorialProven experience producing high-quality video content (portfolio required)Strong storytelling instincts , narrative structure, emotion, pacingAbility to direct shoots and guide editors to a premium finishHigh creative taste level with clear point of viewExperience managing or directing small creative teams or freelancersAbility to move quickly while maintaining qualityComfortable working in a challenger brand environment with fast iterationExperience in documentary filmmaking, YouTube series, branded content, or creative agenciesDesirableBackground in automotive, tech, sports, or lifestyle brandsUnderstanding of social-first content and platform-native storytellingExperience working with founders or leadership teamsWHO YOU AREA natural storyteller with a filmmaker’s eyeObsessed with narrative, emotion, and craftConfident, clear, and decisive in creative directionAble to think strategically while delivering quicklyHighly collaborative , especially with growth and social teamsA builder: excited to construct a content engine from the ground upSomeone who wants to create work that feels cultural, not corporateWHY JOIN PARCPlay a defining role in shaping one of the UK’s most disruptive consumer brandsBuild and lead your own content functionDirect and produce high-end storytelling with full creative autonomyJoin an ambitious founder and mission with huge scale potentialEquity upside in a fast-growing early-stage startupWORK WITH RORY SUTHERLAND