Brand & Marketing Officer

Full time, permanent contract with an option for some hybrid working.

**We are Chester Zoo**

We’re not just an amazing, award-winning visitor attraction that’s home to over 30,000 incredible animals within 128 acres of stunning gardens. We’re not just the UK’s most popular zoo. We’re an international wildlife charity that’s committed to the recovery of endangered species.

**The role Brand & Marketing Officer**
We have an exciting new role for an exceptional Brand & Marketing Offer to join our team. We’re looking for a proactive and experienced individual who can confidently deliver effective content and campaigns for Chester Zoo that support our marketing and wider organisation objectives.

Reporting to the Brand & Marketing Manager, they will be responsible for coordinating and implementing activity across our different channels, collaborating closely with other teams and agency partners in the creation of engaging campaign assets, and the timely delivery of campaign plans.

We’re looking for someone who can bring fresh thinking, creativity and a mindset of continuous improvement to their work, the team and the wider zoo contributing ideas to improve campaign effectiveness, audience engagement and meet our wider team goals.

This exciting role requires strong communication and project management skills, someone who thrives in a fast paced, collaborative environment and is passionate about connecting audiences with the Chester Zoo brand and mission as a world class visitor attraction and conservation zoo.

**As a Brand & Marketing Officer you will**

Management of content and asset production:

- Ensuring objectives of campaigns are met and bring fresh creative thinking to how content can be used and adapted across different platforms to maximise impact
- Assist in creating and editing content on website and owned channels which may include copywriting, CMS upload and editing
- Coordinate content photo and video shoots in zoo lead contact for external agencies and internal teams
- Managing asset approval process
- Ensure campaign assets are appropriately stored, version controlled and circulated across internal and external teams.

Lead campaign coordination and delivery:

- Support with campaign planning, which will be led by the Brand & Marketing Manager
- Work with media agency to ensure final media plan and asset requirements are clearly defined
- Lead the day-to-day implementation of campaign activity, including creation of campaign production schedules, organising and leading regular update meetings with the wider team, keeping Brand & Marketing Manager abreast of progress and any gaps or issues with delivery
- Ensure creative agencies and internal teams are clearly briefed on the requirements of each campaign and assets are delivered to time and on brief
- Contribute ideas and recommendations to improve campaign delivery and effectiveness from audience targeting to content formats, channels and messaging
- Management of campaigns timings and budgets
- Present campaign plans and results to stakeholders around the zoo
- Involvement and coordination of wider brand and marketing projects outside of campaigns as required

Effective measurement and learning:

- Monitor live campaigns and content performance against defined KPIs working with the wider channel and agency teams, flagging and issues or opportunities for optimisation
- Gather and compile results for post-campaign reporting
- Support the Brand & Marketing Manager in gathering previous campaign insight and performance data to inform briefing and planning

**What makes Chester Zoo a great place to work?**

Well, where do we start? Here goes

We’re a team of conservationists, scientists, educators, animal welfare experts, marketeers, visitor experience professionals, environmental policy influencers; the list goes on. Each and every one of us is on a mission to make Chester Zoo the best in the world, and our planet a better place.

As the UK’s biggest and best zoo, we have ambitious goals, exciting plans, and there’s always lots going on here. We’re an inclusive and diverse organisation, and we know how important it is to invest in our colleagues to help boost their career development. We have ambitious goals, and we want you to be with us for the long term on our exciting journey.

Our working environment could not be more different from a typical office where else can you see critically endangered orangutans from your office window, or stroll among rare giraffes and tigers on your lunch break?

**Our Requirements Brand & Marketing Officer**
- Previous proven experience working at this level within a fast-paced marketing team or agency environment
- Experience managing integrated campaigns across a variety of channels
- Strong understanding of on and offline marketing channels
- Strong project management and coordination skills, able to work independently
- Excellent attention to detail
- Able to prioritise and plan workload effectively
- Excel