Digital PR Executive

Kickstart your career with one of Northern Ireland’s most successful fintech companies

This is an excellent time to join our award-winning company as we continue to evolve and innovate across the business and grow in new markets in our mission to help the world find better deals. You will have the opportunity to work in a friendly, dynamic, and inclusive environment with talented and passionate individuals and the option to work in a hybrid work pattern.

**The Role**:
In this role you will be: (key responsibilities will include but are not limited to)
- Supporting our NI press office with selling in stories to press, constantly updating the master media list - with a view to managing the Northern Ireland section of the press office
- Forging relationships and opportunities with journalists, bloggers and key influencers
- Supporting the PR Specialist by drafting high quality PR content such as press releases and feature articles
- Assisting with photography shoots and prop creation
- Cleansing and evaluating Seopa data to find newsworthy trends and story hooks, including desk research to substantiate news stories
- Proactively identifying upcoming opportunities that may require external comment or offer our brands an opportunity to generate media coverage
- Managing the monitoring of media coverage relevant to Seopa and our comparison brands with monthly evaluations and recommendations
- Using competitor monitoring tools to analyse our competitors’ media coverage, and leveraging that information to identify press opportunities for our own brands
- Helping the team organise and stage-managing promotional opportunities, occasional events, merchandising and marketing opportunities
- Supporting the PR Specialist on campaigns with external agencies and building PR plans for partners
- Helping to manage bespoke projects, sponsorships and charity partnerships
- Working with the social media team and assuming responsibility for social media editorial content - drafting and managing social media copy / stories, competitions, projects, influencers
- Working to deadlines and being able to multi-task across various projects simultaneously

**Personal Specification**:
Open to Junior PR Account Executives (including graduates) who have 1-2 years placement or industry experience.
- Excellent writing and proofreading skills, with experience in drafting press releases and briefing documents for management
- Innovative and proactive in identifying and leveraging news stories, current events and statistical data releases for PR opportunities
- Excellent skills in MS Office
- Ability to self-educate where and when required
- Good interpersonal and influencing skills
- Articulate, ambitious, enthusiastic, responsible and thorough
- Meticulously attentive to detail - getting it ‘right first time’
- Self-motivated and able to use initiative and think creatively
- Prioritisation and organisational skills with the ability to work under pressure
- Can identify with and commit to our company values - Smart, Efficient, Open, Passionate and Accountable.

**Academics**:
Honours Degree in public relations, marketing, digital media, journalism, business or equivalent (minimum 2:1), and 3 grades ‘B’ or above at A-Level are desirable, although not essential.

**Essential Criteria**:

- A minimum of 1-2 years’ industry experience in PR and media outreach, either in an agency, in-house communications team or as part of a graduate placement
- Experience working closely with journalists and responding to media requests, preferably within a fintech, insurance, banking or professional services environment
- A proven track record of writing press releases, editorials, opinion pieces, articles, blog posts and social media posts
- Experience of using press releases, media requests and proactive media outreach to secure press coverage and backlinks
- Excellent and demonstrable working knowledge of the most popular social media channels to support media monitoring, evaluation
- Must be eligible to live and work in the UK

**Desirable**:

- Strong commercial awareness and a good understanding of financial services/insurance or a regulated environment
- Conscientious and highly independent with a desire for career progression
- Experience in devising and developing PR-friendly linkable assets (e.g. surveys, interviews, statistical analyses and infographics)
- Knowledge of SEO best practice and digital marketing concepts

**Benefits**:
Seopa offers a competitive salary and benefits package, including:

- private medical insurance.
- life assurance.
- Pension and opportunity for annual pension review
- health cashback plan.
- hybrid working arrangements
- annual travel card loan.
- additional service-related holidays.
- option to buy additional holidays.
- cycle to work scheme
- full access to online learning system
- wide-ranging discount reward schemes.

**Location**:
The company operates a hybrid working policy, where employees can work