Digital Marketing Executive

Are you ready to join our fast-moving e-commerce business and help shape the future of a thriving business? We're on the lookout for a dynamic, data-driven and creative 
Digital Marketing Executive
 to deliver our online strategy and exceptional customer experiences.

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If you have significant experience in a D2C ecommerce business, are commercially savvy, can work in a culture of continuous improvement, are a creative type, love change, and like to be busy, then we would love to hear from you.

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We value the collaboration, energy, and connection that face-to-face working brings, while still supporting flexibility. This role is office-based, with the option to work from home one day a week after a probationary period.

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Essential skills and experience

• A minimum of 3 years' experience working within an e-commerce brand, selling directly to consumers
• At least 3 years' experience in executing digital marketing disciplines such as SEO, email marketing and social media, including influencer marketing
• Expertise in content writing for all digital content, including blogs, guides, social media, email and website content
• Knowledge of website merchandising, including banners, products, site search, product placements, up/cross sell, core site content and intuitive navigation
• ​Have identified opportunities for e-commerce growth
• Have a strong understanding of measuring performance and reporting of all digital marketing campaigns

About You

• Curious and passionate about continuous learning, staying up to date with the latest digital marketing trends
• A professional, self-motivated individual who thrives in fast-paced and high-pressure environments
• Creative thinker who can translate brand identity into engaging digital content
• Proactive and resourceful, with strong problem-solving skills. Highly organised, with the ability to prioritise effectively and meet deadlines
• Clear and confident communicator, both verbally and in writing
• Meticulous attention to detail, ensuring accuracy in all work
• Analytically minded, able to interpret data and produce insightful reports
• You're a person who takes ownership and gets things done, not someone who tries to stay under the radar or put in the minimum. We're committed to being a great employer, and in return, we expect everyone to contribute fully and work in line with how we operate as a team.

Desirable skills

• Working knowledge of Adobe Commerce (Magento) or similar
• Other e-commerce channels
• PPC and Social PPC
• Website merchandising
• Digital PR
• SMS Marketing
• Marketplaces such as Amazon, eBay, and TikTok Shop
• Canva/similar graphic software
• Video recording and editing

More about us

Founded in 2003 and 2015 respectively, Lawnsmith and The Grass People are two of the UK's leading lawn care ecommerce brands. Built on quality, expertise, and a passion for great customer service, our products have earned a loyal following and a vibrant community of garden lovers. Over the years, our brands have been featured in BBC, Elle, The Guardian, The Times, The Express, Country Living, and more a reflection of the trust and recognition we've built in the market.

We are part of the Openfolde group, a company founded in Belfast with a 200-year legacy in building long-term businesses.

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What you can expect when you join us:

• 32 days holiday (including 8 statutory days) increasing with years' service, pro-rata for part-time employees
• Company pension contributions increase with length of service
• Enhanced Death in Service payment
• The opportunity to grow your career and develop personally
• Long service holidays and awards
• ​A bright modern office with collaborative spaces and employee social areas
• Onsite gym
• Cycle to Work Scheme
• Secure internal bicycle parking
• Staff showers
• Break-out area with games
• Free tea, coffee, and fruit on all sites​

At the end of your probationary period, you will have access to:

• Cash Plan Healthcare scheme
• Our benefits platform, with hundreds of discounts, rewards, and offers
• The option to work from home one day a week