Retention Marketing Specialist

3 days ago

London, United Kingdom QVC Full time

We’re looking for a Retention Marketing Specialist to join our customer marketing team on a hybrid working basis.

You will be an expert in your field, developing engaging campaigns to retain new and existing customers. You will work closely with our Performance Specialists and Digital Store teams to drive progress and grow an increasingly loyal customer base.

In this role you will be responsible for:

- Developing, planning, executing and controlling Retention Marketing Activities within a key area of the Customer Life Stage (Lead Generation, New Name Retention, Loyalty / Existing Customer Retention, Churn Prevention & Reactivation)
- Developing weekly and monthly goals within a key area (Lead Generation, Data Capture, New Name Retention, Existing Customer Retention, Churn Prevention and Reactivation) and set up campaigns to drive and improve results on an ongoing basis.
- Driving insights to deliver new areas of opportunity for the business
- Creating Campaigns to engage and retain customers

Skills Knowledge and Experience:

- Experience in Retention Marketing both digital and direct.
- Proven success in driving profitable sales and customer development.
- Very good technical knowledge Retention Marketing Tools (e.g. Campaign Management Tools, Marketing Automation, Machine Learning)
- Strong analytical skills as well as the ability to present complex issues in a customizable way
- Proven ability to work on different levels up to executive level and to work in an international environment with teams in different markets
- Strong experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders

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