Digital Marketing

1 week ago

London, United Kingdom Marc Jacobs Full time

**Position**:
The Digital Marketing & E-Commerce Trading Coordinator plays a key role in driving online revenue growth through effective digital marketing execution, site merchandising, and performance analysis in EMEA. The role involves cross-functional collaboration with marketing, merchandising, creative, and tech teams to ensure digital campaigns are executed flawlessly and the e-commerce platform delivers an engaging, conversion-focused experience.

**Job responsibilities**:
**E-Commerce Trading**
- Assist in the daily management of the website, including homepage, landing pages, product listing pages, and promotions.
- Support the execution of the trading calendar, product drops, and seasonal campaigns to meet revenue targets.
- Collaborate with the global team to ensure product content, imagery, pricing, and categorisation are correct by country.
- Utilise analytics tools (e.g., GA4, Power BI & MicroStrategy) to monitor KPIs like conversion rate, AOV, and bounce rate.

**Digital Marketing**
- Assist in managing paid media campaigns (Google Ads, Meta, TikTok, affiliates) with external agencies.
- Collaborate with the marketing team on influencer and social media campaigns to ensure alignment with trading priorities.
- Support SEO efforts through content optimisation, keyword tracking, and product descriptions.
- Help create campaign briefs and ensure brand consistency across all digital touchpoints.

**Reporting & Analysis**
- Regularly report on site and marketing performance to inform trading decisions.
- Analyse campaign effectiveness and recommend actionable improvements.
- Track customer acquisition and retention KPIs.

**Profile**:

- 1-3 years' experience in digital marketing and/or e-commerce within the fashion, beauty, or retail industry.
- Strong analytical mindset and confident in working with data and building reports.
- Familiarity with digital marketing tools (Google Analytics, Klaviyo, Meta Ads Manager, Google Ads).
- A keen eye for fashion trends and visual merchandising.
- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).
- Highly organised with excellent attention to detail and time management skills.
- Able to thrive in a fast-paced, deadline-driven environment.A team player with great communication skills and a positive, proactive attitude.**_MARC JACOBS _**
**MAISON***:

- Marc Jacobs created Marc Jacobs International with Robert Duffy in 1984, basing the brand on two very simple concepts: a love of fashion and a commitment to quality. Finding the perfect balance between tradition and innovation, highlighting Jacobs’ exuberant creativity, the brand has become a driving force in the industry. With the addition of Marc by Marc Jacobs in 2001, Marc Jacobs International now offers two complete lines of ready-to-wear and accessories. Part of a generation that’s conscious of the world around it, sensitive to humanitarianism and social entrepreneurship, Marc Jacobs has made its mark as rebellious, unpredictable, original, unique, and authentic all at the same time. Committed to the communities around them, Marc Jacobs International leads by example, supporting over 75 charities and organizations around the world.

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