SEO Strategist

**Why choose Refinery?**

We are an employee-owned creative marketing agency with a wonderful bunch of people, all with big ambitions. Working alongside a supportive, collaborative team - you will be intrinsic to our growth, with the opportunity to shape the SEO function and contribute to strategic decision-making.

**What are we looking for?**

Someone who is passionately immersed in the Search and Digital Marketing landscape. You are adept at keeping on top of trends and relevant platform updates with an ability to translate these insights into a value adding opportunity for our clients. You are an organiser, relationship builder, the thinker on the feet. You thrive on achieving results and growing brands, knowing the impact those results have on your clients’ businesses.

**Key attributes**:

- Versatile and enjoy working on a variety of projects at any one time
- Strong verbal and written communication skills
- Strong analytical thought process and ability to communicate with non-technical stakeholders
- Critical thinker and problem-solver
- You are humble. There are no egos at Refinery.

**Skills**:

- Experience in new business proposals and pitch meetings
- Client relationship management and discussing SEO strategy with clients at all levels
- Managing growth of SEO accounts and identifying digital upsell opportunities for existing clients
- Experience in site migration strategy and implementation, for example 301 redirects, URL restructures etc.
- Internal briefing and collaboration across teams such as creative and content to support the creation of SEO assets
- Ability to brief developers on SEO updates such as page speed optimisation and website issues
- Ability to work across various industries including niche/technical industries such as scientific communications
- Strategy and implementation of structured data and schema
- Excellent understanding of, and experience deploying technical tactics
- Both B2B and B2C experience desirable
- Awareness of commercial impact of projects
- Knowledge of SEO strategy and KW research for other platforms than Google & Bing (e.g. Reddit, Amazon, TikTok, Facebook, Instagram, Pinterest)
- Experience of strategies for AI overview optimisation and zero click search
- Understanding of E-E-A-T and user intent
- Understanding of how SEO applies to image and video

**Key responsibilities**:

- Perform in depth technical SEO audits on client websites using Screaming Frog or Deep Crawl
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Audit backlinks on client websites and perform link building tasks where required
- Reporting on website page speed
- Client reporting on key KPIs
- Initiate, advise and collaborate on campaigns and implementation for clients
- Responsible for providing an expert level SEO analysis including;
- competitor analysis,
- content and backlink audits,
- end to end outreach and engagement strategy.
- keyword research and targeting,
- Achieve organic search optimisation and ROI maximisation
- Regularly perform thorough keywords research
- Identify KPIs with clients and prepare and present reports regularly
- Identify buyer personas to better target identified audiences
- Identify problems/ deficiencies and implement solutions in a timely manner
- Provide SEO input to website build projects, working alongside UX, design and development teams
- Collaborate with Web Developers, Account Handlers and the Creative Team
- Manage freelance resource if necessary, by overseeing their work and offering guidance or direction
- Collaborate with the Social and Digital team on internal strategy planning and pitch work.
- Creating new performance dashboards for clients, as well as editing existing dashboards on a monthly basis
- Manual reporting and data analysis (for example, combining sources such as GA4 with Umami)

**Tools and Platforms**:

- Experience using Gemini and ChatGPT to integrate AI into everyday SEO processes
- Experience using SEMRush for keyword analysis and site monitoring
- Experience using GA4, Google Search Console, and Page Speed Insights for SEO analysis
- Experience managing content, SEO plugins, and performing basic troubleshooting on various CMS platforms (e.g., WordPress, Shopify, Magento)
- Experience with project management processes and tools (e.g., Monday, Trello, Jira, gantt charts)
- Use of Synergist for admin tasks for client work and timesheets

**Benefits**

CORE
- 25 days holiday plus all UK public holidays
- Non-deductible leave for; Extended Christmas shut down, compassionate leave & medical appointments
- Hybrid working - Monday and Friday at home
- Free on-site parking in central Manchester

SOCIAL
- Weekly fruit delivery
- Culture club events from Yoga, cook-offs to charity days, there are plenty of social events to get involved with
- Two corporate events per year

ADDITIONAL
- Healthcare scheme
- Enhanced maternity & paternity leave
- Employee