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Content Strategist
3 weeks ago
A leading digital agency is looking for a content strategist to join their team.
**Duties & Responsibilities**
- Creating and owning the Content Marketing and Digital PR Strategies for a selection of your own clients, while supporting the direction of junior colleagues’ campaigns.
- Producing client strategy documentation, competitor analyses, research pieces and monthly performance reports to drive the development of client campaigns.
- Leading and delivering Digital PR campaigns from end-to-end (ideation, research, data gathering, asset creation and outreach) to produce positive offsite results for clients.
- Producing content briefs for our copywriting team, asset briefs for our creative team and technical research/investigation projects for our SEO team.
- Conducting content audits of clients’ websites and conducting/monitoring keyword research to inform content planning.
- Assuming a leadership role within the team; responsible for resource management and quality assurance across client work completed by junior colleagues.
- Taking an active role in your own personal development as well as that of junior colleagues - identifying knowledge gaps and supporting skill diffusion within the team.
- Acting as a role model and champion for the Content Marketing & Digital PR team both internally and externally - continually suggesting new ideas and improvements to enhance our product and benefit client performance.
- Working closely with the Digital Strategy Director and Production Lead to improve our Content Marketing & Digital PR offering - as well as developing new and hybrid products which we can offer to clients.
- Eventually taking over line management of junior employees - responsible for development, performance and support.
- Developing a holistic understanding of how to ‘join the dots’ between Content Marketing, Digital PR and Technical SEO - helping to create a compelling and well-rounded Organic Search proposition for clients and inform the future structure of the team.
- Owning various administrative duties - such as checking reports and documents, monitoring budgets, and maintaining project planners, ideas banks and journalist lists.
- Attending client meetings and supporting the Client Services and Strategy teams with documentation and insight.
- Representing the team within our strategy review process; sharing performance information, opportunities, and working with other channel teams to ensure alignment.
Skills & Qualifications
- 4 years’ experience executing Content Marketing and/or Digital PR campaign strategies - either agency or in-house.
- A deep understanding of Content Marketing and Digital PR, and the roles they play in SEO and digital brand awareness.
- An excellent knowledge of different content types and formats and the roles each plays in the customer journey.
- A solid working knowledge of SEO theory; can use technical and positioning insights to inform Content and Digital PR strategy decisions.
- A clear understanding of digital marketing practices across B2C and B2B business models, and how they differ.
- The ability to map out new processes from start to finish and implement these across the team.
- Experience using SEO tools such as Google Analytics, Ahrefs, Semrush and Screaming Frog
**Salary**: £35,000.00-£50,000.00 per year
**Benefits**:
- Company car
- Discounted or free food
- Flexitime
- On-site parking
- Profit sharing
- Work from home
Schedule:
- 8 hour shift
