Head of SEO

**Job Role**:
As the **Head of SEO**, you will lead and shape the direction of Paramount Digital’s SEO department, driving innovation, growth, and outstanding client results. Reporting directly to the SEO Director, you will oversee a team of 14 SEO professionals (4 SEO Managers and 10 Executives) while working closely with senior leadership to align the department’s strategy with overall business objectives.

This is a senior role within the agency, responsible for the day-to-day operation and management of the SEO department, including service development, team leadership, and overseeing some of the agency’s biggest client accounts. You will play a pivotal role in driving commercial success, ensuring our SEO offering continuously evolves and contributes to the agency’s long-term growth.

Due to the nature of this position, you will be required to be in the office full-time, as your leadership is crucial in team collaboration and helping the department expand.

**Key Responsibilities**:

- Lead the SEO department, collaborating with SEO, Content, UX, and Development teams.
- Develop and implement high-level SEO strategies for clients across various industries.
- Drive the department’s commercial success, including revenue forecasting, client acquisition, and retention.
- Manage and mentor SEO Managers, providing guidance on team leadership and strategic execution whilst encouraging personal growth and continuous learning.
- Introduce and implement innovative SEO tools, automation, and emerging technologies to enhance efficiency and performance.
- Oversee recruitment, onboarding, and ongoing training of SEO professionals.
- Lead the development of industry-leading SEO strategies and ensure best practices are followed.
- Support SEO Managers in client meetings and presentations when needed.
- Resolve issues escalated by SEO Managers.
- Manage department growth, revenues, and client retention.
- Conduct foundational SEO training for the wider team to maximise cross-functional value.
- Deliver expert-led training sessions to continuously upskill the SEO team.

**Initial Objectives**:

- Establish strong working relationships with your SEO team.
- Support SEO managers in crafting and executing effective strategies for clients.
- Balance SEO tasks across content, design, link building, and development.
- Conduct training sessions to enhance the skills of the wider team.

**Ongoing Objectives**:

- Become the go-to SEO contact for senior stakeholders within the agency.
- Proactively identify innovative opportunities and ideas for key clients.
- Develop comprehensive SEO roadmaps tailored to lead generation and e-commerce websites.
- Drive accountability for SEO revenue and forecasting.
- Lead SEO discussions in internal and client meetings, ensuring alignment and results.

**Key Performance Metrics**:

- **SEO Client Performance Targets** - Delivering measurable improvements in rankings, traffic, and conversions.
- **SEO Team Revenue Growth** - Driving revenue through service innovation, client acquisition, and strategic expansion.
- **Client Retention & Satisfaction** - Ensuring long-term success through high-quality service and performance.
- **Team Engagement & Satisfaction** - Creating a supportive, high-performance work environment that encourages growth and collaboration.

**Who We’re Looking For**:
**What you’ll bring**:

- **Experience**: 5+ years in SEO, with direct-to-consumer (DTC) experience preferred with a proven track record of delivering outstanding ROI.
- **Expertise**: Strong technical SEO knowledge and content strategy experience; familiarity with programmatic SEO is a plus.
- **Leadership**: Proven ability to manage teams, mentor staff, and foster a culture of collaboration and innovation.
- **Strategic Thinking**: Capable of developing cutting-edge SEO strategies that engage and challenge clients.
- **Communication Skills**: Able to simplify complex SEO concepts and present technical insights confidently to senior stakeholders and clients.
- **Client & Commercial Focus**: Experience managing high-value client accounts with a strong commercial awareness and a results-driven mindset.
- **Self-Management**:Highly organised with exceptional time management, scheduling, and prioritisation skills.
- **Innovation**: Passion for staying ahead of SEO trends and implementing forward thinking strategies.

**Tools & Technology Proficiency**:
You should have hands on experience with:

- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Data Studio
- Screaming Frog
- Ahrefs
- Majestic
- KWFinder
- Wincher

Pay: £45,000.00-£60,000.00 per year

Schedule:

- Monday to Friday

**Experience**:

- SEO: 3 years (required)

Work Location: In person

Application deadline: 14/03/2025
Reference ID: HOS25