Digital PR Executive

2 weeks ago

St Albans, United Kingdom traffic label Full time

The strength of our content is what sets us apart from our competitors. We’re dedicated to telling stories that our audience wants to hear, but we need help amplifying their reach to new eyes and ears.

We’re looking for a passionate and creative Digital PR Executive to work with us to create and share engaging and interactive content that journalists and publications care about.

Our SEO strategy relies on high-quality organic link growth that builds trust in our brands, increases our awareness in a highly competitive market and drives targeted referral traffic from the UK and beyond.

You’ll take a key role in the ideation, production and promotion of our most exciting digital PR campaigns, alongside a young but experienced team of copywriters, designers and developers.

**Responsibilities**
- Coming up with standout ideas for new content-based PR campaigns
- Working alongside our content and design team to turn ideas into creative campaign assets
- Building relationships with journalists and pitching stories to land linked coverage for campaigns
- Analysing campaign performance and reporting on success both internally and externally
- Working with our internal content, design, and development teams to turn ideas into live campaigns; creating briefs, sharing visions, and ensuring the efficient delivery of campaigns.
- Finding and making recommendations on reliable and journalist-trusted data sources for our internal content team to use in campaign production
- Monitoring campaigns and providing reports and updates to our Content Marketing Manager and Head of Operations
- Take a key role in campaign de-briefs, taking learnings from every campaign to make the next one even more impactful
- Draft and review press releases and outreach materials covering multiple angles for effective pickup
- Monitoring competitor content output and reporting on new opportunities
- Creative thinker and problem solver
- Understands how PR tactics support successful SEO strategies
- Has excellent written and verbal communication skills
- A keen news sense, strong data skills and an interest in analysing data to find great stories
- A foundational understanding of SEO, content marketing, link building
- Have at least two years of experience in a marketing/PR role
- Can spot interesting angles, stories and ways to make data and ideas come to life

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