Head of Copy

4 days ago


London, United Kingdom StoneX Group Inc. Full time

**Job purpose**

As Head of copy you will work closely with the Head of content as well as other marketing and creative teams to bring our brands to life across all customer touchpoints. You will play a key role with the rest of the creative team in developing engaging, high quality digital campaigns that help to maximize revenues, increase retention, and strengthen our brand in the marketplace. Managing a team of a 15 writers, you will motivate and grow the team.

*
General Duties*
- Manage B2B and B2C copy requirements
- Working alongside Exco to produce the annual report
- Providing customized messaging strategies and copy based on defined customer segments, shared knowledge of user behaviour, and best practice standards.
- Collaborating with creative team members, product managers, and business owners to determine concepts and copy direction of branding and marketing initiatives.
- Collaborating with creative team leaders to facilitate continued evolution of the brand voice and messaging across all media formats.
- Manage related design and development requests; help to proofread/test content prior to deployment/distribution.
- Communicate with internal groups to ensure that other departments (client support, executive teams) are fully aware of current marketing communications and initiatives.
- Collaborate with internal resources to determine marketing needs and messages.
- Manage client communication approval processes to ensure communication meets business and compliance/legal objectives.
*
Knowledge and Experience*
- Previous copywriting experience
- Previous writing experience in the financial industry
- Global SEO experience is desirable.
- At least four years management experience
*
Qualification and Skills*
- Educated to degree level or equivalent
- Solid technical content and copy creation experience within digitally led marketing organisation in the financial, investment, trading, or spread-betting vertical.
- Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent, and compelling messages for prospects, clients, and colleagues at all levels.
- Ability to work to tight deadlines and to prioritize effectively
- Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organization
- Excellent attention to detail and proofreading
- Excellent communication skills (written and verbal)



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