Brand Copy Editor

Cutler and Gross are makers of handcrafted eyewear, established in 1969 by opticians Mr Cutler and Mr Gross. Together, the pair created the perfect balance between taste and technicality, quickly cementing their reputation as industry leaders in eyewear. With headquarters in London and Italy, and stores through the UK, US and Canada, we are proud of our dedicated, creative and collaborative team who are committed to providing industry leading eyewear and customer service. We are always looking for new members who share the same vision.

**Brand Copy Editor (London, UK)***:
**Title**: Brand Copy Editor

**Report To**: Marketing Managerr

**Location**: Unit A, 58-62 White Lion St, Islington, London N1 9PP

**Term**: Permanent, Full Time

Cutler and Gross was founded on the principle that when it comes to eyewear, it’s not just about how we see the world, it’s about how others see us. For over 50 years now, it has been at the forefront of optical design - as trailblazers, disrupters and pioneers whose legacy has been much imitated, but never surpassed.

A brand built on friendship, it was established by opticians Mr Cutler and Mr Gross in 1969. Thanks to word of mouth, what began in London’s Knightsbridge as a small but innovative bespoke service soon became a fully-fledged mecca for artists, rock stars, writers and royalty. Together, the pair had created the perfect balance between taste and technicality, quickly cementing their reputation as industry leaders in eyewear.

Manufacturing takes place in Italy and Japan, where the frames are handcrafted by artisans using the finest raw materials and storied techniques.

**The Role**:
Develop and write compelling product storytelling and seasonal narratives for key products, services, with a focus on craftsmanship - following brand guideline documents.

As a key member of the Communications team, the position relies on a confident creative with energy, professionalism and a collaborative outlook.

**Key Responsibilities**
- Work closely with online, marketing and sales to create and champion SEO informed messaging, ensuring best practise is adhered to without impacting user experience.
- Perform thorough brand/category/keyword/trends research to inform your copy and stay abreast of SEO strategies as they evolve.
- Work closely with graphic designers to create messages for in store, including POS and packaging and online, including social.
- Work with social media executive to produce and edit social copy and occasionally schedule posts.
- Manage and plan the content calendar with Marketing Manager and E-commerce Manager.
- Conduct research on concepts, fashion and cultural trends.
- Work on internal messaging across the business, from retail presentations, brand events, business updates.
- Manage brand voice, maintain guidelines and ensure consistency across all touch points.
- Contribute to other projects as and when needed.

**Skills Required**:

- Minimum of 6-8 years of experience as a hands-on editorial writer in retail, media or agency environment, managing multi channel projects.
- Social media experience and scheduling.
- Strategic approach to content creation.
- Solid understanding and experience of SEO - experience in researching and writing content based on SEO data and best practice principles and experience working with SEO tools such as SEMrush, Google Search Console. Understanding of search engine algorithms and how they impact rankings.
- Great proof-reader with attention to detail.
- Knack for editorial ideas, writing compelling headlines and conversion copy.
- Ability to write fast and brainstorm, to meet deadlines while maintaining high standards.
- Detail oriented, commercial focus yet creative where required.
- Excellent organisation skills.
- Intuitive writer who understands the nuances of different channels, from print to web.
- Knowledge of and interest in fashion, design and lifestyle trends.
- Self-motivated - able to work independently across multiple work streams.
- Team player, happy to collaborate and work under pressures in a fast paced environment.
- International experience may be advantageous.

**In Addition**:

- Ability to adapt to changing priorities and strong work ethic.
- Ability to influence at all levels.
- Passion for your profession.
- A natural story teller.
- Curious - you are plugged into what is going on in the world and interested in getting under the skin of things.

**Staff Benefits**:

- Frame and sunglass allowance.
- Generous friends and family discount.
- Annual eye test at a Cutler and Gross store.
- 25 Days holiday (+1 extra day for each additional year you work at the business (up to max of 30 days)
- Summer Hours - early finish Friday (June-Aug).
- Flexible hours - core hours between 10am and 4.30pm.
- WFH 6 days per month (max 2 per week).
- Regular company socials.