Head of Digital Performance Marketing

**About Distrelec**

Distrelec is one of Europe’s leading technical components distributors. Founded over 40 years ago in Switzerland, growth over recent years has made the Distrelec Group a leading distributor for electronics, automation, and measurement technology. With hundredsof expert colleagues based throughout the European countries in which we operate, we are a truly diverse organisation which serves a global, ever-growing customer base.

In the last few years, we’ve rapidly digitised the organisation and developed our in-house marketing, sales, technology and category and product management teams, adopted new and elevated existing ways of working, and embraced a digital, performance marketing-focusedvision. We deliver the latest products necessary for innovative technologies with a focus on robotics, AI and automation; our online stores are available in 16 languages, and our customers are the world's leading brands.

**About the Head of Digital Performance Marketing position**

Reporting into the Managing Director, the Head of Digital Performance Marketing will bring a broad marketing skillset build relationships across the business to get things done.

The Head of Digital Performance Marketing continue to build and develop an exciting digital marketing team within an already successful company. The position is responsible for managing and leading the team to drive traffic, acquire new customers, and generatenew and repeat revenue growth. This role will create bold online and offline strategies that will deliver commercial results.

Distrelec is one of the largest multichannel pan-European companies with a growing online presence and the Head of Digital Marketing will be hands-on in driving change with a focus on modern online acquisition and conversion skills. Specific areas of focusinclude lead generation and conversion, website and traffic metrics, SEO optimization, paid advertising and social media tracking.

**Day to day, the Head of Digital Performance Marketing will**:

- Develop and deliver a 3-year strategy to grow the digital offering in line with overall business and marketing goals
- Ensure the optimum performance marketing channel mix that will include digital media, offline channels, analytics and CRM
- Manage a considerable budget between 3-5 M€
- Build and lead an exceptional in-house team of commercially focussed performance marketing and CRM specialists
- Drive the collection and understanding of customer engagement data to identify conversion optimisation opportunities
- Develop and manage senior level relationships with partnership agencies
- Define and measure growth metrics, dashboards, and be responsible for communicating key actionable insights to the business
- Report to the Managing Director and accountable to the C Suite Management with strong interaction with Sales, UX Researchers, CX Product Managers and external service providers when necessary

**We’re looking for a Head of Digital Performance Marketing with**:

- An accounting/economics/finance/management background
- Experience operating at senior management level in a multi-channel business
- Experience of marketing in B2B ecommerce environment
- The ability to communicate effectively verbally and in writing in English
- Ability to interact with colleagues in a professional manner;
- Ability to work independently and with a team in a fast-paced and high volume environment with emphasis on accuracy and timeliness;
- Ability to lead and inspire people.
- Experience in ATL advertising, DRTV and more traditional DM are advantageous

We’re looking for a Head of Digital Performance Marketing to join our growing, transformative organisation. Striving to implement change and really make a difference is key.

**Most importantly, we offer**:

- Remote, hybrid working with two days in our unique Manchester City centre office
- Minimum 25 days holiday plus bank holidays
- Salary: Negotiable dependent on demonstrable experience and capability
- Flexible working hours with the option to work from home on days that suit you best
- Personal development plans and tailored career paths
- Great office environment with a pool table and games room, free tea, Nespresso coffee and fresh fruit
- Company paid benefits including life assurance, income protection, private medical insurance, pension, etc.
- Access to medical support services such as online GP appointments, medical second opinions and mental health support, and a 24/7 helpline providing support on issues such as health, money and work.
- Optional benefits include cycle to work scheme, restaurant card, gym discounts, online learning, shopping discounts, savings on everyday healthcare expenses (dentist, opticians, prescriptions), etc.

**Diversity and Inclusion**

To be engaged, you must feel included and valued. We strive to build and nurture an inclusive culture that encourages, supports and celebrates the diverse voices of our people. We offer a range of family friendly, inclusive employment policies and practices,flexible working arrangements, employee engagement forums and office facilities and services to support employees from different backgrounds. We truly believe that diversity and inclusion fuels our innovation and connects us closer to our customer and thecommunities we serve.