Digital Marketing Specialist

**Digital Marketing Specialist - Warwickshire - £30k - £35k**

Blueskies are working exclusively with this specialist Digital Marketing Agency based in Warwickshire. My client are experts in the field of IT and Technology and are working with some of the biggest blue chip companies out there. You will need to have atleast 3 years experience of working within a similar role and have strong analytical skills and a data driven mind set.

**Key Responsibilities**
- Ensure digital tools used such as Google Analytics, Google Tag Manager, PPC and website work in harmony to accurately track overall campaign and specific channel performance
- Implement PPC using Google AdWords and paid social channels like LinkedIn, Twitter and YouTube.
- Diagnose and troubleshoot reporting issues and remediate when they occur
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify target audiences and devise digital campaigns that engage, inform and motivate
- Instrument conversion points and optimise user funnels
- Conduct keyword research and web statistics reporting
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement
- Help integrate digital and SEM strategy with content strategy
- Identify trends and insights, and optimise spend and performance based on this information
- Plan, execute, and measure experiments and conversion tests
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Consider user experience and the role it plays in campaign nurture journeys
- Brainstorm new and creative growth strategies
- Collaborating with internal teams to create landing pages and optimise user experience
- Communicating with clients and partners to help develop and refine campaigns
- Contributing to social media presence across all digital channels
- On occasion creating engaging written, graphic, and video content
- Staying up-to-date on latest marketing technologies and social media
- Managing the contact database for clients, including groups and tags to assist with lead generation activities
- Negotiating with media suppliers to achieve the best price for clients
- Evaluating emerging technologies, providing thought leadership and perspective for adoption where appropriate
- Self-motivation and a desire to push the boundaries and find answers, even when others say it can't be done
- A passion for technology

**What will you bring?**
- Minimum of 3 years experience in a similar digital marketing role
- Strong analytical skills and a data-driven mindset
- A desire to get to the truth when assessing the outcome of marketing investments and strategies
- Dynamism and fast thinking in time-sensitive situations when every moment counts
- A desire to share and explain complex data and insight in straightforward language for business leaders and other marketing professionals
- An ability to work as part of a cross-functional team alongside Directors, Marketing Executives, Copywriters, Designers, and clients
- A cool head under pressure - especially when interchanging between multiple campaigns, across many different clients
- Hunger to use technology to reveal greater insight and make the marketing services we deliver more effective
- A 'fail-fast' mentality so strategies can be refined to save time and maximise impact

This is a very exciting position for the right person. If it sounds like you and your interested in knowing more please call Blueskies and speak to Lisa.