Head of Growth Marketing

Trust Payments have an exciting opportunity for a **Head of Growth Marketing ** to join the team.

Location: London

**Salary**: Competitive + Benefits

**About Us**:
Trust Payments is a global unified payment technology group that was formed in 2019 bringing together technology and financial services into an omnichannel solution. The new business model has enabled Trust Payments to establish itself as a leading FintechPayments group.

**Head of Growth Marketing - **The Role:
At Trust Payments, the right skill stack in our leaders is crucial. The purpose of this role is therefore split in two.

The Head of Growth Marketing role has a profound impact on the overall growth of Trust Payments.

Through the successful operationalisation of best-in-class demand marketing at scale, this role is accountable for optimising the buyer and account journeys for both prospects and existing customers.

This role drives the evolution of B2B Marketing and champions the alignment of marketing and sales by collaborating cross-functionally to influence and shape Trust Payments’ cross channel approach.

At Trust Payments, we’re rooted in and guided by a supportive and inclusive culture, that’s fast paced and of high performance, we are team orientated and collaborative and our culture defines who we are as a team and what we do as a company, and great leadershipsits at the heart of this. Therefore, a warm-hearted, team centric and collaborative leadership style is essential.

**Head of Growth Marketing - **Key Responsibilities:

- Leadership of the demand generation function within the Group Marketing Division, working in alignment with the Head of Marketing Technology and Head of Marcomms (Led by the Group Head of Marketing & Communications)
- The facilitation of strategy development and the execution of prospects and customer acquisition, engagement, and retention campaigns
- The development and execution of lead and demand generation strategies
- The orchestration of connected buying experiences by segment (solution, persona, industry etc)
- Successful relationship management with marketing service providers (eg. Pardot and digital media agencies)
- The delivery of visually effective and highly actionable reporting
- Help develop, create and maintain the integrated marketing strategy and plan, ensuring continual improvement leveraging customer insight
- Strong contribution to the alignment and collaboration of all market-facing functions to a shared growth objective
- The delivery of highly effective dashboards and testing tools, ensuring they successfully integrate into the company’s infrastructure
- The delivery of a framework for growth-specific, prioritised improvements
- Strong and active contribution to our OneTrust/People-first culture

**Head of Growth Marketing - **You:

- At least 4+ years’ experience and expertise delivering growth through a team
- Demonstrable track record of delivering growth and working towards targets in another B2B company with a focus on SME / mid-market leads and a complex product or decision cycle
- Focuses on Conversion rate optimisation, getting the very most out of the budget
- Customer journey mapping and customer experience-driven
- Excellent track record in B2B & or B2C marketing automation and confident crafting workflows and processes together with technical specialists and other teams
- You know what to focus on and what is a distraction, in a constantly evolving environment
- Able to keep everyone aligned on key priorities
- A natural curiosity and creative state around the B2B market, marketing technology and the social and cultural dynamic that influence B2B marketing’s future
- Deep understanding of demand, lead generation strategies
- Highly commercial, with a strong focus on hitting and exceeding growth targets
- Solid Experience and expertise using Salesforce & Pardot
- Deep experience in and knowledge of demand and account-based marketing strategies, developing buyer journey frameworks
- Strong experience in marketing channels and tactics that drive customer acquisition, activation, retention and upsells
- A passion and understanding of the importance of delivering an outstanding customer experience
- Conversant with data analysis and the best tools for retrieving, manipulating, and visualising data, including tools like MySQL, Excel, R, and Tableau
- An intimate and specific knowledge of the channels that are most effective in reaching a product’s target audience is critical

**Head of Growth Marketing - **Benefits:

- Opportunity to be part of a rapidly scaling and market-leading Fintech business
- Health and Wellbeing ethos including regular wellness sessions, fitness and nutrition and other events as well as supported by internally qualified mental health first aiders
- Family-friendly enhanced benefits/policies
- Pension, Healthcare, Life Assurance

We understand the value that a diverse and inclusive working environment brings to Trust Payments. We celebrate the differences that people can bring through their cultures, backgrounds and perspectives. We are committed to equal employment opportunity regardlessof race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or any other protected characteristic.

During the recruitment process we welcome you to inform us confidentially of any special adjustments required in order to participate fully in our recruitment experience.

To submit your CV for this exciting **Head of Growth Marketing **opportunity, please press ‘Apply’ now.