Field Marketing Manager

Northern Europe Field Marketing Manager
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?We are looking for an experienced Northern Europe Marketing Manager to manage our marketing activities in UK and Nordic countries. You will be reporting to the EMEA Core Markets Marketing Manager and be responsible for putting in place marketing activitiesin the region based on the Core Markets strategy (Fashion, Retail, CPG).????????
As marketing supports new business development and sales, everything we do must be in line with strategic and business objectives. Our goal is to build both brand awareness and help generate leads which include those for new product introductions and launchesinto new markets. ???
??Responsibilities: ?????????????????
?Event planning and coordination in line with the sales and Core Markets marketing plan for EMEA, ABM on Top accounts and marketing campaigns and messaging adapted to the market and various communication channels.????????
*Event coordination:

- Understand requirements for each particular event (physical or virtual) taking into consideration local sanitary context, cultures and markets.
- Events logistics: organize all the logístical aspects including researching and booking venues & catering with respect with the allocated budget and deadlines, sending all necessary goodies, sales collaterals & pop up stands in the local language, managingsuppliers, overseeing a DMC, etc.
- Set up Zoom virtual meetings and webinars, find virtual animations & activities to animate customers and prospects events, satisfaction questionnaires
- Communicate with the sales team, coordinate with various marketing departments & regions
- Event follow up - put in place follow up actions according to the plan.
- Oversee event happenings and act quickly to resolve problems
- Evaluate Event performance and submit reports with ways of improvement
- Communication campaigns:

- Inbound: design lead generation campaigns using relevant communication channels, nurture leads with targeted campaigns, put in place ABM campaigns dedicated to prospects and customers
- Outbound: quarterly newsletters, communication campaigns, holiday cards
- Follow up actions
- Other types of marketing actions such as lead management, database management, market analysis, partnership management, etc.
Required skills:
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?5 - 8 years' experience in B2B marketing, marketing technology. ???????????
?Business School degree or equivalent in Marketing
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- Proven experience in managing marketing operations (campaigns, virtual and physical events)
- Understanding and knowledge of Inbound and marketing automation practices (Pardot preferred) and use of CRM (Salesforce).
- Able to handle stress and remain calm - works well under pressure
- Understanding of responsibility and accountability
- Self-motivated, detailed
- oriented, able to manage multiple projects and meet assigned deadlines and targets - all this in a fast-paced environment
- Autonomous and ability to work independently.
- Super energetic, happy and not afraid of a challenge
- Be ready to join an exciting international team and support our continued growth
- Experience working with vendors and managing budgets
- Problem-solving ability
- Good communication and collaboration skills (negotiation ability is a plus)
- Languages: English + Swedish would be really a plus
- Note that this is a home office based role so you must be comfortable working from home and must be available to travel as needed. A home office is a must. A home office space and fast internet connection are mandatory.
Some traveling will be required.
The position can be based anywhere in Europe.
Bright Executive Recruitment is acting as an employment agency in relation to this vacancy.