Brand Manager
4 days ago
**Brand Manager**
**The Role**
Here at Greene King we are investing heavily in brand strategy and brand planning, and we are looking for a Brand Manager to join our central marketing function and deliver the development and activation of plans at Masterbrand level. Under the guidanceof the Brand Controller, this role will manage the planning and execution (into divisions) of Greene King Masterbrand initiatives. This role offers the right individual an excellent opportunity to join a newly created team and have impact across our brand.This permanent, full time role will require time in Burton-on-Trent, London, Bury St Edmunds, and across our pub, hotel and brewery estate.
**What am I Expected to Deliver?**
- Support the planning and execution (into divisions) of all Greene King group wide consumer initiatives (working via the matrix within central brand and divisional marketing teams)
- Manage the execution of consumer facing ESG initiatives
- Contribute to the development of long-term strategic plans through the ability to turn customer insight and market understanding into commercially viable strategic initiatives
- Support the continued future development of the Greene King brand proposition.
- Stewardship of Greene King Masterbrand guidelines. Liaison with brand, divisional marketing, corporate and digital teams to ensure the Greene King brand is represented in line with proposition and guidelines.
**Required Skills & Experience**
To be successful in this role you will have experience at a Brand Manager level, ideally from within a hospitality/retail/FMCG background, and will have the ability to be a self-starter and lead a number of concurrent branding projects. More important thanyour experience is the ability to demonstrate
- A commercial mindset with the ability to think strategically
- An innovative and creative mindset with the ability to drive new concepts
- Strong influencing skills with the ability to gain trust and influence cross functional teams
**Who are we?**
At Greene King we are proud to be the country's leading pub retailer and brewer, running over 3000 pubs, restaurants and hotels in towns, villages and high streets across the England, Wales & Scotland.
**What's it like to work with us?**
It's our people that make us an incredible place to work. We have been through some changes, everything we do is underpinned by giving our teams the freedom to be themselves and own their success.
**We care** about embracing individuality and each other - Our pubs, Our environment, Our community and Our customers are the heart of Our Greene King.
**We take ownership** and give freedom to succeed - You will make great things happen and own the outcome, we encourage you to embrace and unleash your potential by thinking differently and doing the right thing.
**We win, learn and celebrate together** - Be ready to learn to learn from your mistakes but also to win and celebrate success as an individual and with your team
**What can you expect from us?**:
- Competitive salary and pension contribution scheme
- Private Medical insurance (75% covered) + Free Health screening
- Dental Insurance
- Life Assurance
- 33% discount across all our sites for you and your friends and family + friends and family separate discounts
- 50% off our Greene King Hotels/Inns
- Discount on Beers and Drinks throughout the year
- 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days.
- Free onsite parking
- An employee advice and guidance service and the healthcare service,
- As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take
**Inclusion and Diversity
**At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong. With external commitments like the Valuable 500, If Not Now, When? and our CallingTime on Racism manifesto, our community partnerships and the support of our 4 internal Employee Led Inclusion Groups we have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and areworking to increase this, by joining us on this journey you can help us to shape our future inclusive culture.**
Corporate Social Responsibility
**We also want to be a positive force for good, having a social purpose that threads through every part of our business, whether it be through caring for the planet, caring for our communities through our hugely successful partnership with Macmillan(raising over 10 million pounds) or caring for our people, creating life opportunities for all through innovative social mobility programmes. We are on an incredible journey and our goal is to be the pride of British hospitality. **Fancy joining us?
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