Marketing Executive
1 week ago
Greene King is the country's leading pub company and Brewer, first established in 1799. At Greene King it's not just pints that we want you to pour, we want people who can share our purpose and Pour Happiness into Lives. We are on a transformational journey for both customers and colleagues which will make us the pride of British hospitality. With over 40,000 people working across our 1,600 pubs, our breweries and two support centres, a career at Greene King has no limits.
**Marketing Executive - Food Brands**
**Role Purpose**
Greene King is the country's leading pub retailer and brewer, and as part of the Destination division we run some of the biggest names in food lead pubs such as Hungry Horse and Farmhouse Inns.
You will be supporting the team to shape and implement tactical marketing plans as well as supporting the delivery of the brand's marketing strategy.
You will be a key voice in developing and delivering our digital marketing plans, central to designing and delivering new menu cycles, being the key liaison with external agencies as well as working on standalone projects when required.
This comes under our agile working policy 50/50 split between home working and in our Burton office
**Key Responsibilities**
- To support the delivery of the annual brand plan & the marketing activity plan - working to deliver tactical promotional campaigns and engaging with the Operations team and other key business areas to successfully launch all activity
- To work alongside internal and external colleagues such as marketing & print agencies / food development / purchasing / drinks category teams - managing a range of projects effectively to ensure key activity is executed to plan and on time
- To be the voice of the guest, to understand their behaviour and key market trends
- Know the competition, with regular reviews and visits to competitors' sites, reporting back on learnings and any actions to be taken
- Stretch to assist other brands within the Division as part of the teams flexible working to ensure key priorities are met when required
- Manage brand administration including budgeting, purchase orders & stock management
- Key liaison with our Guests Services team for the brand queries and enquiries from Guests
**About You**
- 1-3 years' experience in a marketing-based role, ideally with some experience within the hospitality industry, either operational or Head Office. However experience in other non-marketing roles / functions will be considered
- A genuine passion for the customer experience within the hospitality industry
- A people first mentality - people who enjoy working in wider teams to inspire, influence and engage stakeholders about marketing activity
- Creative thinkers, seeking out new ways to engage and attract customers to our brands
- Methodical thinkers and workers - understand how to plan, prioritise and has attention to detail when needed
- A flexible approach with calmness to change priority and direction when required within a very fluid world
- The ability to be comfortable with financial and research data with the ability to see trends and opportunities
- Open approach to adopt Greene King's values, illustrating personality traits such as a willingness to learn and celebrate successes, showing we care, taking ownership and embracing the freedom to succeed
**What you can expect from us?**
- Competitive salary and pension contribution scheme
- Private Medical insurance
- Discounted Health Screening
- Option to purchase discounted Dental Insurance
- Life Assurance
- 33% discount for you on food and drinks across all our managed sites and 15% for your friends and family
- 50% discount for you at Greene King Hotels/Inns and 25% discount for your friends and family
- Access to company perks portal for regular retailer discounts
- 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
- Free onsite parking
- An employee health, wellbeing advice and guidance service
- As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take
**Corporate Social Responsibility**
We also want to be a positive force for good, having a social purpose that threads through every part of our business, whether it be through caring for the planet, caring for our communities through our hugely successful partnership with Macmillan (raising over 10 million pounds) or caring for our people, creating life opportunities for all through innovative social mobility programmes. We are on an incredible journey and our goal is to be the pride of British hospitality.
**Inclusion and Diversity**
At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong. With external commitments like the Valuable 500, If Not Now, When? and our Calling Time on Racism manifesto, our community par
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