Senior CRM Executive

Role Purpose:The Senior CRM Executive is responsible for supporting all aspects of coordinating and executing a busy schedule of email and direct mail marketing activity, for the UK & Ireland (Consumer) source markets. Your main objective will be to help with the planning and production of digital and print CRM ‘always-on’ activity, playing a pivotal role in delivering effective, accurate and timely communications to all customer cohorts.In addition, you’ll also support business improvement initiatives, implementing ‘project-based’ CRM activity; ultimately driving business growth and increasing customer lifetime value.The role is based at our offices in Burton on Trent where we operate a hybrid working model with 2-3 days per week in the office. Key Responsibilities:Collaborating with your marketing peers, you’ll help to shape the email and direct mail plan, ensuring all content aligns with wider campaigns, messaging and business goals.You’ll work closely with the Studio and Product teams, to ensure content is always on brand, exceptionally high-quality, optimised for outcome, and has a high degree of accuracy guaranteed. You’ll work closely with the Brand & Campaigns Manager to ensure email and direct mail content is well-scheduled, well-organised (integrated with other channels) and is always delivered on time.You’ll support the Senior CRM Manager in the upgrade and ongoing maintenance of automated, personalised and re-targeting journeys, across all mediums but with a particular focus on digital.Working with your peers in the Insights Team, you’ll help to track and monitor performance (against a range of KPIs) as well as implement extensive and rigorous A/B testing.You’ll measure and evaluate all activity, and work with the Senior Content Manager, Designers and print suppliers to regularly improve all content.You’ll help collate feedback from around the business, and /or support customer research forums, events and surveys. You’ll turn that insight into actions, with a mindset of “continuous improvement.”You’ll work with your Digital Marketing, Sales and Operations counterparts to continuously consider the full user-journey. Paying special attention to campaign objectives, URLs and CTAs prior to any activity.As part of the business-wide Trading and Revenue Management function, you’ll ensure short-term tactical content (digital and print) is quickly delivered, with 100% accuracy.Assisting with briefing direct mail and email assets into Studio, and uploading artwork to printer portals, plus signing-off printer /email proofs when required.Building modules and creating emails (in Adestra), checking and signing-off proofs, and scheduling email content.Raising purchase orders, managing invoices and goods received notes for all related activity.You’ll research and recommend key Customer Relationship Management developments and advances (such as new technology, products, approaches) and make recommendations to improve overall CRM performance.Working with the Senior CRM Manager, you’ll input into developments across other workstreams, including loyalty programs.Skills, Experience & Qualifications: Previous experience in a CRM role (email and/ or direct mail marketing activity) Excellent written and verbal communication skillsExperienced in CRM systems (Adestra) or willing to learnGreat team player and able to manage stakeholdersAbility to work effectively under pressure, capable of managing multiple projects simultaneously in a fast-paced and agile environmentHighly organised - Experience in planning and delivering campaigns/activations to agreed objectives within a set timeframeHigh attention to detail, with a background in content production (copy-writing an advantage)Great people skills, a positive attitude and “can-do” mentality, with a strong drive for continuous improvementDeeply customer-focused, with a passion for delivering the right message at the right time and in the right way, to enhance the overall customer experienceGood analytical abilities. Comfortable with analysing data/ trendsExperience of managing suppliers, and a keen interest for travel is an advantage.