2025 Marketing Contact Strategy Industrial Placement

As part of the Marketing Contact Strategy Industrial Placement, you’ll develop the knowledge, skills and behaviours to inform your career choices and contribute to the development and improvement of Nationwide’s processes, products and services in your department.

Over the course of 12-months, you’ll join the Personalisation Strategy and Decisioning team, building your skills and knowledge in developing contact strategies to ensure customers receive relevant, timely and personalised communications.

You’ll be working as part of the Personalisation team to identify data sources, build and execute campaigns to ensure we’re effectively targeting our personalised marketing activity.

You’ll need to be competent in understanding and analysing data to make recommendations on customer targeting criteria and execute these campaigns to ensure we’re communicating to the right customers at the right time in the right channel. This role is key to ensure the business achieves its personalisation targets in a relevant and efficient way.

We’ll need you to build rewarding relationships across the organisation and externally to understand customer needs, resolve problems and support the delivery of the Society blueprint.

You’ll also attend development workshops and complete a project with other Industrial Placements aligned to our Social Impact strategy. Our Industrial Placements provide a direct pathway to our graduate development programmes post-University.

Our Customer, Brand & Engagement function’s role is understanding customers and engagement opportunities by segment, together with building compelling experiences and communications that are personalised at an individual level, which will deliver a major shift as we transform to become a modern mutual. The Personalisation & Performance Marketing team are responsible for delivering personalised interactions that are meaningful to our customers and report on and manage brand performance. They oversee the planning and development of the Customer Contact Strategy, defining how we reach and engage customers in 1:1 channels, including the strategy for Marketing Consent.

Location

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, based at our Swindon office. You can also find out more about our approach to hybrid working here.

**What you’ll be doing**:
On the Marketing Contact Strategy Industrial Placement, you’ll develop over a 12-month period gaining the knowledge, skills and network our Customer, Brand & Engagement function requires and provide you with experiences to inform your future career choices.

The Marketing Contact Strategy Industrial Placement journey spans two teams within the Personalisation & Performance Marketing department:

- Marketing Analytics, Effectiveness & Brand Performance, with a focus on creating visually appealing and interactive dashboards, reports, and presentations (using a range of visualisation tools).
- Personalisation Strategy & Decisioning, where you will be embedded within a squad and will focus on the design and building of hyper-personalised interaction actions / opportunities.

**About you**:
Dare more. Develop more. Deliver more.
- Bold in living our Customer First behaviours, you are innovative and have a growth mindset.
- Development is something you expect and embrace.
- You push for high performance - from yourself and those around you.
- You have a high standard of numerical, written, and verbal communication skills.
- You’ll have the ability to analyse, and problem solve to identify challenges and propose solutions.
- Through research and experience, you’ll have commercial awareness of Nationwide Building Society and the Financial Services industry.

You’ll thrive in this Industrial Placement if you have:

- Experience with Excel or equivalent. Data interrogation coding experience such as SQL would also be useful.

Entry requirements:
The 12-month placement runs from Sept 2025 - Sept 2026

You must be studying toward an undergraduate degree in any discipline.
- Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
- Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
- Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

**The extras you’ll get**:
There are all sorts of employee benefits available at Nationwide, inclu