Digital Content Creator

Hours: permanent, full-time.

Location: 30-32 Upper Maudlin Street, Bristol BS2 8DJ - office-based with travel and potential for hybrid working.

Salary: up to £28,000 DOE.

Closing date: Sunday 23 November 2025.

Are you a skilled and creative storyteller, who can craft impactful, compelling content that can be used across our social media and websites?

We are looking for a Digital Content Creator to join The Grand Appeal marketing and communications team in a new and dynamic role.

You'll make content that shares our community's stories while demonstrating the impact of our work to successfully engage audiences and grow our network. You will be a motivated and ambitious individual who is able to put people at ease when filming and interviewing and have experience of handling sensitive content. The successful candidate will bring strategic insight into content marketing that will help our brand to grow and develop.

About us:

Multi-award-winning The Grand Appeal works in partnership with Aardman to support Bristol Children's Hospital and St Michael's Neonatal Intensive Care Unit. We are looking for a Digital Content Creator to join The Grand Appeal marketing and communications team in a new and dynamic role.

As a skilled and creative storyteller, you will work on crafting impactful, compelling content that can be used across social media and our websites to share our community's stories while demonstrating the impact of our work to successfully engage audiences and grow our network. You will be a motivated and ambitious individual who is able to put people at ease when filming and interviewing and have experience of handling sensitive content. The successful candidate will bring strategic insight into content marketing that will help our brand to grow and develop.

Through the content you create and share, you'll tell the story of The Grand Appeal and inspire people to support our life-changing work. For over 30 years, we've helped make Bristol Children's Hospital a world-class centre for children's healthcare by funding pioneering equipment, ground-breaking research, family accommodation, and uplifting environments that bring comfort and hope. Your storytelling will shine a light on the incredible patients, families, and staff we support, helping to demonstrate the impact of our charity's work.

Due to the nature of this role, the postholder will be expected to travel for work in order to obtain content across our sites and other locations. A full UK driving license and access to a vehicle is essential.

We offer:

• Competitive salary
• Generous holiday allowance
• Healthcare plan (after probation)
• Pension scheme (including Salary Sacrifice)
• Hybrid working

Key tasks and responsibilities:

• Lead on the production of high-quality video content for distribution across our digital channels, including storyboarding, scripting, shooting, editing and post-production while delivering to agreed deadlines.
• Produce a range of other visual content to support our social media and website content requirements, including both still photography and graphics.
• Create content that brings the work of The Grand Appeal to life and showcases our supporters and service users by responding to briefs as well as generating your own creative ideas.
• Work closely with the rest of the Marketing and Communications Team to create digital content that supports social media campaigns (both paid and organic).
• Work with the Communications Manager and Senior Digital Marketing Executive to amplify fundraising campaigns through video-led content.
• Contribute to our social media content calendar, ensuring consistent and timely delivery of content.
• Use creative storytelling techniques and digital tools to communicate our cause effectively.
• Conduct regular content-gathering visits to our family accommodation facilities, retail shop, Bristol Children's Hospital and St Michael's Neonatal Intensive Care Unit.
• Meet with patients, families, and hospital staff in a professional and compassionate manner, helping them feel at ease while gathering authentic, high-quality content.
• Develop and manage relationships with influencers and content creators, coordinating video-led collaborations that showcase The Grand Appeal's work and campaigns. Research and keep updated with social media trends to ensure our content aligns with each platform's user base.
• Review and analyse success metrics for visual content, using these insights to constantly test and refine our digital offering.
• Ensuring all content meets the brand guidelines and organisational tone of voice.
• Ensure our consent process is followed when creating content that features people and manage the storing of video and other visual content.

Data protection:

• Protecting an individual's personal data and recording data and image use according to procedure is important to The Grand Appeal. The position holder must uphold this responsibility in their work, complete required training, and comply with all communicated expectations.

Wider responsibilities include:

Development:

• Keep abreast of trends in social media and track awareness days and key events applicable to the Charity, Bristol Children's Hospital and Neonatal Intensive Care Unit at St Michael's Hospital.
• Seek out opportunities for sector training to gain valuable skills and insight that will support the responsibilities of your role.
• A commitment to personal and team growth and learning.

Supporting the wider team:

• Attend and assist at some of our fundraising events and any photography or videography projects for marketing purposes.
• Provide support to the operation of our stall in Bristol Children's Hospital, selling merchandise and liaising with potential supporters.
• Carry out other tasks/duties to support teams and colleagues across the organisation.

This role profile is not exhaustive and is subject to review in conjunction with the post holder and according to future changes/developments in the charity. All job descriptions are non-contractual and give a sense of the broad scope of the role and so include a level of flexibility. While they list some key tasks, there will also always be tasks that arise, and which can be reasonably expected of the role.

The Grand Appeal is committed to safeguarding and promoting the welfare of all children, young people and vulnerable adults. As such, we expect all staff and volunteers to share this commitment. The selected candidate will be appointed subject to a DBS check.

How to apply

Complete the Grand Appeal Application Form found on our website and send it to with a copy of your CV.

The closing date for applications is Sunday 23 November 2025 at midnight. Interviews will take place on a rolling basis during the application period.

For informal discussions please contact Chloe Smith, Communications Manager