Digital Marketing

Principal Responsibilities:

Marketing & Brand Development

• Co-develop and deliver a marketing strategy that raises awareness of the charity's mission, impact, and fundraising priorities.
• Ensure consistent brand identity and tone of voice across all internal and external communications.
• Plan and manage multi-channel marketing campaigns (digital, social, PR) to support fundraising appeals, events, and donor stewardship.
• Collaborate with colleagues to craft persuasive supporter journeys that enhance donor acquisition and retention.
• Produce emotionally engaging storytelling content, including impact stories, case studies, newsletters, and campaign materials
• Lead on the creation of key organisational materials (impact reports and annual reviews) that demonstrate transparency and effectiveness to supporters and funders.

Fundraising & Supporter Engagement

• Develop emotionally engaging narratives that connect donors with the impact of their contributions — highlighting stories from service users, projects, and communities.
• Support income generation activities across individual giving, corporate partnerships, community, and trust fundraising.
• Create stewardship materials (thank-you packs, newsletters, impact updates) that nurture donor loyalty and retention.

Digital & Content Creation

• Lead on digital communications, including website management, social media storytelling, email marketing, and online fundraising appeals. Platforms will include Facebook, Instagram, X, LinkedIn and the role will be responsible for organisational growth onto other platforms.
• Use analytics and data insights to measure reach, engagement, and conversion, refining campaigns for better outcomes.
• Co-ordinate and implement specific marketing campaigns and targeted promotions to ensure desired objectives are achieved in a timely manner and within budget.

Marketing Materials & Brand Assets

• Oversee the creation, production, and distribution of marketing and fundraising materials (e.g. leaflets, banners, event packs, supporter merchandise, and signage).
• Manage relationships with external suppliers, printers, designers, and fulfilment partners to ensure high-quality, cost-effective outputs.
• Manage stock levels of printed materials, ensuring timely reordering and responsible use of budget.

Additional Responsibilities

• Lead internal communications to keep staff, volunteers, and stakeholders informed, engaged, and aligned with organisational goals.
• Support cross-departmental collaboration by providing communications expertise to fundraising, services, campaigns, and policy teams.
• Monitor, evaluate, and report on the impact of communications to demonstrate contribution to organisational objectives and fundraising outcomes.

Experience

• Proven experience in marketing and communications within the charity, non-profit, or public sector. - Essential
• Developing and delivering multi-channel campaigns that drive supporter engagement and fundraising outcomes. - Essential
• Managing external agencies, designers, printers, and suppliers to produce marketing materials. - Essential
• Managing digital platforms, including websites, email marketing, and social media. - Essential
• Working to clear policies and procedures - Essential
• Working to targets and deadlines - Essential

Knowledge

• Familiarity with the charity sector landscape and current fundraising trends - Essential
• Understanding of the role marketing and communications play in achieving fundraising and income generation goals. - Essential
• Strong understanding of ethical storytelling, safeguarding, and data protection (GDPR) in a charity context. - Essential
• Knowledge of key marketing principles, including audience segmentation, brand positioning, and supporter journeys. - Essential
• Knowledge of media relations and PR best practice - Essential

Skills

• Excellent written and verbal communication skills, with the ability to produce clear, compelling, and inspiring content for different audiences - Essential
• Competency in digital marketing tools (e.g. email platforms, social media management tools, analytics dashboards). - Essential
• Creative design and layout skills using tools such as Canva or Adobe Creative Suite. -Essential
• Strong attention to detail and commitment to brand consistency. - Essential
• Analytical mindset — able to interpret data, measure impact, and report on communications performance. - Desirable

Qualification

• 5 GCSE grades A-C including English Language and maths. - Essential
• Professional marketing qualification (e.g. CIM, IDM, or equivalent). - Desirable
• Evidence of continuing professional development in digital marketing, communications, or fundraising. - Desirable

To Apply

Please send your CV and a cover letter to by 4:30pm on Friday 15th November 2025 (Shortlisted candidates will be invited for interview on a rolling basis).

Your CV should include the names and contact details of two referees. It should also include your notice required from an existing employer.

You MUST read the above document before applying as this contains the person specification. Your covering note should specifically address the qualities and attributes, which are outlined in the Person Specification and linked to the duties and key responsibilities.

Please limit your CV to two sides of A4. Your cover note should also be limited to two sides of A4.

For an informal discussion, please call Dilys Grocott on /

Job Types: Full-time, Contract

Contract length: 12 months

Pay: £27,000.00-£30,000.00 per year

Work Location: Hybrid remote in Blackburn