Marketing Manager

5 days ago

Blackburn, Blackburn with Darwen, United Kingdom DMA Group Full time £30,000 - £60,000 per year

The Opportunity

We're seeking a Marketing Manager who brings experience from industrial or heavy-duty environments — think Chemical, Construction, Waste, Recycling, Aggregates, or similar sectors. You'll need to be more than just creative — you'll need to be strategic, hands-on, and commercially aware.

Working closely with the Head of Growth and other Directors, this role is pivotal in building a high-performing marketing function. You'll have the opportunity to make the role your own — and in time, build a team beneath you.


What You'll Do

  • Own and execute the full marketing strategy across digital, brand, and campaign activity
  • Deep-dive into our industrial service lines to understand customer needs, market trends, and sector nuances
  • Create and manage content (yes, real content — not just AI-generated fluff)
  • Drive lead generation through SEO, PPC, LinkedIn, email campaigns, and partnerships
  • Collaborate with leadership to align marketing with sales and business growth goals
  • Track performance, report on ROI, and continually optimise strategies
  • Support internal communications and employer branding
  • Prepare the groundwork to grow and lead a future marketing team

What We're Looking For

  • Proven experience in a Marketing Manager or Senior Marketing Executive role
  • Background in industrial, environmental, or heavy goods sectors
  • Strong grasp of digital marketing (SEO, paid ads, content, email, etc.)
  • Excellent copywriting and storytelling skills — you're happy to roll up your sleeves
  • A strategic thinker who isn't afraid to take initiative and make decisions
  • Comfortable working closely with leadership in a collaborative, in-office setting (hybrid available but being on-site when needed is important)
  • A genuine interest in understanding and championing our services and industries

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