Head of Growth

Pinnacle Pet Group seek a switched-on, entrepreneurial, data-obsessed
Head of Growth
— someone who turns insight into action, experiments into engines, and engines into sustainable, scalable growth.

You'll join us to build and lead a high-calibre new team, shaping the future of growth across our Pet Ecosystem — the digital home for responsible pet ownership.

Working alongside exceptional talent in Product, Data, and Creative, you'll blend sharp analytical thinking with inventive problem-solving to drive acquisition, engagement, and retention.

If you're the kind of leader who starts with the data, digs beneath the surface, spots the real opportunities, and builds smart systems that scale long after you've set them live — we'd love to meet you.

What we're looking for as our Head of Growth:

• Extensive growth/marketing experience in fast-scaling D2C or consumer tech.
• Deep expertise in paid channels (Meta, Google, TikTok) and strong proficiency with GA4, MMPs, and analytics tools.
• Proven full-funnel ownership — from acquisition through to retention and LTV growth.
• Experienced team leader who has built and scaled high-performing, cross-functional growth teams.
• Highly analytical, methodical, and experiment-driven — able to uncover real problems in the data, communicate clearly, and turn insights into rapid, scalable tests

What you'll get up to as our Head of Growth:

• Own the full growth strategy — connecting brand, GTM, and performance into one coherent, scalable engine.
• Build and lead a best-in-class growth team across paid media, CRM, SEO, CRO, partnerships, and analytics.
• Oversee paid performance across Meta, Google, TikTok, and be ready to test into whatever channel becomes the next big opportunity.
• Design and optimise acquisition loops (e.g., referrals, affiliates) that keep compounding over time.
• Champion structured experimentation — from offers and creative to onboarding and landing pages — with a roadmap you're empowered to break (for the right reasons).
• Partner closely with Product, Data, and Creative to improve conversion, boost LTV, and embed growth thinking throughout the business.
• Own attribution and analytics, ensuring data quality, clarity, and actionable insights.
• Test new channels (from partnerships to TV), knowing when to scale and when to walk away.
• Manage multi-market budgets with a razor-sharp view on ROI, impact, and efficiency.
• Build a culture of curiosity, creativity, and accountability — where problems are explored deeply and solved elegantly.

About Pet Ecosystem
We're building something big: a connected digital world for pet owners that brings together trusted tools and services under one roof. Our mission is to make responsible pet ownership easy, accessible, and stress-free. From microchipping and insurance to smart tech and community tools, we're helping people look after their pets properly, without the faff.

If you're a growth leader who loves solving complex problems (and maybe a pet lover too), come help us build the future of pet care.

We are an equal opportunities employer, committed to eliminating discrimination in the workplace and to promoting equal opportunities for all staff.

We offer accessibility help with application forms which is available via the jobs page of our website.
As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances