Venue Sales Executive

Role Summary

To drive venue sales through proactive client engagement, outbound calling, rebook activity, and conversion of new and repeat business enquiries. This role combines coordination and administrative duties with a strong focus on proactive selling, ensuring every lead, enquiry, and client relationship is maximised. The postholder will contribute to yield management, accurate forecasting, and the consistent delivery of exceptional service that underpins Ashorne Hill's reputation for excellence.

This role is based 5 days per week at office in Leamington Spa. Pay: £26,000.00-£30,000.00 per year depending on experience.

Get Curious, Nurture Others, Create Wow

Join our team at Ashorne Hill, where every day is an opportunity to cultivate potential and inspire transformation in a serene natural setting. As part of our team, you'll play a pivotal role in ensuring every experience is engaging and memorable, by fostering an environment where curiosity thrives and learning flourishes.

Ashorne Hill is a unique learning and development venue set in the heart of Warwickshire. We specialise in venue-based residential programmes, meetings, and events providing exceptional environments that support leadership, team development, and organisational growth.

Key Responsibilities

Sales & Conversion

· Proactively follow up on all incoming enquiries, quotations, and pipeline opportunities to maximise conversion.

· Conduct regular rebook calls and feedback follow-ups post-event to drive repeat business.

· Manage outbound call campaigns to re-engage lapsed clients and stimulate new business.

· Conduct professional showrounds, ensuring follow-up within 24 hours to secure conversion.

· Promote and sell short-lead opportunities, weekend packages, and last-minute availability.

· Support the Sales Manager during conversion days and targeted sales initiatives.

· Record, monitor, and report on enquiry conversion rates, average booking values, and outbound call activity.

· Prepare accurate function sheets and ensure seamless handover to Operations for delivery.

Proactive Outreach & Business Development

· Conduct daily outbound calls and personalised emails to target new and existing clients, aligned with sales campaigns.

· Develop and maintain strong relationships with agencies, associations, and corporate clients to encourage repeat and referral business.

· Participate in corporate drops, exhibitions, and networking events to promote Ashorne Hill and build connections.

· Maintain and update client profiles to capture key contacts, preferences, and opportunities for growth.

· Work collaboratively with Business Development and Marketing to support follow-up activity from campaigns such as Christmas, Introductory Offer, and Refer & Reward.

Client & Event Coordination

· Manage all bookings from enquiry through to operational handover, ensuring clear and timely communication of requirements.

· Ensure all client details, correspondence, and documentation are accurately recorded within KX and CRM systems.

· Handle deposits, invoices, and payments in line with credit and financial procedures, including conducting credit checks where required.

· Liaise with Finance and Operations to ensure billing accuracy and delivery of contracted services.

· Ensure all client feedback is captured, reviewed, and shared with relevant departments to drive improvement.

Knowledge & Experience

· Proven experience in venue, conference, or hospitality sales, ideally within a proactive environment.

· Strong commercial understanding of yield, pricing, and conversion metrics.

· Excellent communication and relationship-building skills, with confidence in outbound calling and client meetings.

· Highly organised with strong attention to detail and administrative accuracy.

· Proficient in CRM and booking systems such as KX, and competent in Microsoft Office applications.

· Self-motivated, results-driven, and able to work independently while contributing to team goals.

What we offer:

· Profit related Bonus for all staff.

· Pension provided. Ashorne double % paid in by employees

· Employee's life is insured as soon as they start working for Ashorne Hill.

· Employee Assisted Programme

· Employee referral scheme, recommend someone you know and earn a one of £300 payment. T&C's apply

· A commitment to sustainability & Wellbeing, with mental health champions through the organisation.

• Comprehensive benefits platform engaging our teams through recognition and wellbeing

· 22 days holiday per year rising to 27 days over 5 years, plus 8 bank holidays. Option to move 8 days holiday from each financial year.

· Meal provided if you are working full time.

· Free use of leisure facilities: gym, sauna, and tennis courts.