Product Content Lead

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit

Right now, we are looking for a Product Content Lead (hands-on) to lead our product content roadmap with an important hands-on emphasis. Elevating how millions of users experience guidance, coaching, and habit-building inside SIMPLE. This is a high-impact role where content directly shapes activation, engagement, behaviour change, retention, and long-term outcomes for our users.

Push the pace of innovation and build a healthier world with us

• Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities.;
• Partner closely with the Product Lead and cross-functional teams to integrate content seamlessly into the product: onboarding, coaching, habit-formation journeys, interventions, feature launches, and monetisation flows;
• This is a hands-on role, so you'll be expected to produce and refine high-quality content yourself: in-app articles, behaviour-change content, videos, scripts, guides, social formats, and video outputs.;
• Build and lead a high-performing product content organisation, including in-house specialists and a scalable network of freelancers, contractors, and subject-matter experts;
• Create and optimise efficient workflows, editorial processes, QA systems, and documentation for a modern, data-driven content operation;
• Use advanced photo/video editing capabilities and AI-enhanced tools to scale production, increase quality, and expand creative possibilities;
• Lead our short-form content strategy for in-app engagement, ensuring formats resonate across demographics;
• Review analytics and experimentation: define KPIs, build dashboards with Data, analyse performance trends, and run structured A/B tests;
• Ensure all content is inclusive, evidence-aligned, compliant, and grounded in behaviour science best practice.

• 5+ years of experience in content strategy, content creation and production and working closely with consumer product leadership; 1-3+ years leading a content team or function in a digital consumer environment;
• Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue;
• Strong analytical skills — comfortable with dashboards, experimentation, KPI setting, and deriving insights to drive optimisation;
• Hands-on experience in advanced video and visual editing, plus strong literacy in AI-powered content workflows;
• Demonstrated success in delivering high-impact content for multiple age groups;
• Outstanding writing, editing, and storytelling abilities across formats (in-app, visual, video, long-form, educational); 
• Preferable experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts; 
• Ability to work fast, iterate frequently, and lead with both strategic clarity and hands-on execution; 
• Bonus: experience in health, wellness, weight loss, habit formation, or coaching products.

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

• In-office, remote and hybrid work opportunities;

  Relocation package (Cyprus) - optional;

• The equipment whatever you need to be happy and productive;

  21 days annual leave, plus bank holidays (those observed where you live);

• A premium SIMPLE subscription;

• Flexible hours. We focus on your results, not how long you spend at your desk.

Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn. We appreciate data coming in various forms – quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.We treat data as the main source for leveraging insights and expect people at every level to have conversations that start with data.

Focus on impact: Results and speed matter. When we are competing to become an A-player in the digital health market, we don't have the luxury of deliberation. We need to make decisions and changes quickly and, swiftly learn from our mistakes.We prioritize what will have the greatest impact and aren't distracted by anything else. We create products that benefit users while we are meeting our metrics.

Take ownership: We seek to improve all facets of our company even in ways beyond our job description. We seek and take responsibility for our actions and their impact. We value and set high expectations for our own work so that it can add to the overall quality and innovation results of the team. Each one of us is empowered to make this company a success, take the lead to resolve disagreements and systemic issues.

Push the limits: We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work. This mindset can lead to breakthroughs in product development, improved operational efficiency, and increased competitiveness in the market. We believe that a culture and mindset of constantly striving to exceed existing standards, boundaries, or expectations that include innovation, experimentation, and a willingness to take risks, can bring us success. We don't accept what someone says as truth if we disagree with it, no matter what authority that person has in the company and express ourselves directly, not through back channels. We challenge ideas, from policy to product decisions, and always seek to understand the reason behind what we do.

Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together. We hold each other accountable for our contribution to the shared success or failure, and we constantly look for ways to help our colleagues to improve and for us to perform better as a team. We collaborate within the team in order to compete with challengers in the outside world. We build relationships of trust. We provide our teammates with the autonomy and support they need to deliver their part of the goal.