Content Marketing Lead

Content Marketing Lead:

Our mission is to fix enterprise AI's garbage-in, garbage-out problem at the source.

RevOps teams have an impossible job when it comes to correcting the CRM data that AI (and reps) need as context for decision-making. This is the problem we're solving at Kernel.

We're growing extremely fast and are working with many of the best RevOps teams in the world, such as Gong, Remote, Navan, Zip, GoCardless, and many more.

We're a team of second-time founders and have raised $15mm+ from top VCs and revenue leaders at Open AI, Slack, Snowflake, and MongoDB.

The Role:

We are looking for a Content Marketing Lead to report directly to our Founder and work closely with our Marketing Lead to own Kernel's creative content strategy and execution.

We need someone to build robust content pipelines that drive brand awareness and lead generation in the RevOps and AI deployment space.

We want someone who has a deep passion for creative storytelling and multimedia production, who also wants to contribute more broadly to building a rapidly growing startup.

As part of this role, you will: Be the engine for Kernel's brand, crafting content that resonates with target buyers whilst blending education and entertainment.

1. Work directly with the CEO on building a founder-led brand by creating content that builds authority on key subjects.
2. Bring technical expertise across multimedia content production. Primarily looking for a social-first video experience. Graphic design is a bonus.
3. Collaborate cross-functionally with leadership, product, and sales.
4. Manage a content calendar and contribute to new ideas to differentiate Kernel's positioning in the market.
5. Manage and develop a podcast series working with external stakeholders and Kernel's leadership.

Important to Know:

Hours - This will be an exciting but intense job. Kernel is growing extremely fast, and hours can be long. You might need to create content for both UK and US audiences across different time zones.

Working location - Minimum 4 days a week in the London office (Borough).

Key Responsibilities:

• Content Creation & Production: You'll be responsible for driving Kernel's podcast series forward. Lead on planning, creative direction, recording, and editing of podcast episodes (both in-person and remote podcasts).
• Video Content Leadership: Film founder brand content. Work directly with the CEO and leadership to execute high-quality video content. Edit video content into different formats appropriate for multi-channel and full funnel marketing campaigns.
• Brand Strategy Support: Support brand development and understand how content relates to commercial objectives. You'll own content performance metrics and iterate based on engagement and conversion data.
• Content Calendar Management: You'll own our content calendar, ensuring consistent output across all channels while maintaining quality standards.
• Cross-functional Collaboration: You'll work closely with Sales and Product teams to create content that supports the full customer journey, from awareness to conversion.
• Content Distribution: You'll optimize content for different platforms (LinkedIn, Twitter, YouTube, etc.), understanding the nuances of each channel.
• Brand Voice Development: You'll help establish and maintain Kernel's distinctive voice in the crowded AI and RevOps space.

Your Profile:

• Strong creative vision - knowing what it takes to create compelling content that cuts through the noise in B2B tech.
• Deep understanding of the social-first content landscape, especially LinkedIn and video platforms.
• Proven experience in multimedia content production with a track record of creating high-performing video and audio content.
• You must be able to both create and manage content. This role is not for operational management alone.
• Experience in B2B marketing campaigns and understanding how creative content drives business outcomes.
• Exceptional storytelling skills to translate complex technical concepts into engaging content.
• Ability to analyze content performance metrics and data to inform creative decisions and improve content strategy.

You need to have the following:

• Worked in a startup environment before.
• Proficiency with multimedia content production.
• Strong collaboration skills with external stakeholders.
• Experience in B2B content marketing.
• A history of connecting content to ambitious commercial outcomes.

Nice-To-Have:

• Experience in the AI/SaaS/RevOps space is a plus.
• Animation and motion graphics skills.
• Graphic design skills with Canva, Figma, or similar.
• Video editing skills with Capcut, Adobe After Effects, or similar.

This role may not be for you if…

• You need lots of structure.
• You'll only ship pixel-perfect results.
• You need fleshed-out instructions.

This role is definitely not for you if...

• You prefer working remotely or in a hybrid environment.
• You don't enjoy the intensity of an early-stage startup.
• You have side hustles or other projects.
• You want to manage a team rather than get hands-on.

What we offer:

• We'll do our very best to offer you a ride of a lifetime. It won't be easy, but it will be thrilling.
• Working directly with the founding team.
• Dinner: Free when working past 6 pm.
• Holidays: 24 days plus bank holidays.
• Base: £60,000-£90,000 + significant equity.
• Equity: Option grant on employee-friendly terms.
• Ability to work abroad for 2 weeks a year.
• A fast-paced ride in the early stage of a new technology wave.
• Weekly 1:1s to help you grow.
• No Visas for this role.