Content Marketing Manager

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.

Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 700 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Bulgaria, Finland and beyond. 

JOB PURPOSE

As Content Marketing Manager, your role is to bridge the gap between our go-to-market strategy and content strategy. You'll be the driving force behind aligning these two crucial areas, ensuring we hit our targets within the set timeframe. Your knack for planning will shine through as you create clear, well-documented content marketing plans and schedules that sync perfectly with our business activities and goals.

Your mission is to deliver high-quality, brand-compliant content and copy at a brisk pace, keeping our audience engaged and informed while reinforcing our brand values. But it's not just about creating content — you'll also be focusing on improving our search engine rankings and boosting organic traffic. Your success will be reflected in our improved visibility online, bringing our brand to more people who need our services.

It's all about growth and improvement in this role. We're looking for consistent enhancements in our key content performance indicators over time. But numbers alone don't tell the full story — we want to see how your work influences customer behaviour. Whether it's an increase in sign-ups, more downloads, or other actions taken as a direct result of your content, your impact should be clear and measurable.

In essence, your role is about creating a strong connection between Fastmarkets and our customers through compelling, action-oriented content. It's about understanding our customers, meeting their needs with our content, and motivating them to take the next step with us.

PRINCIPLE ACCOUNTABILITIES

• Contribute to the go-to-market strategy and take the lead on converting the G2M into a content marketing strategy that aligns with our commercial goals
• Ensure that customer, competitor and performance insights inform everything you do, from sources including keyword research and competitor analysis
• Drive reach and engagement through the creation of multimedia content that resonates with our customers at every touchpoint of their journey
• Leverage inbound marketing methodologies to optimize content for search, enhancing visibility and driving organic growth
• Collaborate closely with the product marketing team to craft powerful bottom-of-funnel and sales support materials, such as persuasive case studies and dynamic presentations, that showcase the value of our offerings
• Monitor, optimize and report on content marketing campaign performance
• Produce high-quality content and copy that drives results

KEY INTERFACES

• You'll work closely with the digital content production team to deliver on your content plans
• You'll partner with the demand generation lead to turn the go-to-market strategy into a campaign and content strategy
• You'll work closely with the content marketing managers in other campaigns to share learnings and best practices
• You'll work closely with our editorial and research teams to understand themes and topics, and align your content plans with theirs
• You'll work closely with sales, product development and other commercially-focused teams to bring Fastmarkets products and services to market
• You'll collaborate with colleagues across marketing and the rest of the business to deliver our commercial goals

KNOWLEDGE, EXPERIENCE AND SKILLS

We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.

• Bachelor's degree in marketing, communications, or a related field. Chartered Institute of Marketing qualification or equivalent is advantageous
• Content marketing experience, with previous experience in B2B marketing. Experience in commodity markets, particularly metals, agriculture, and forest products, is preferred
• A strong writer and editor, able to produce clear, concise and compelling copy and content for multiple channels and formats
• Proven ability in data-driven decision making, using data to inform content creation and marketing strategies. This includes analyzing performance metrics to optimize content and improve engagement
• Proven aptitude in using digital marketing tools and research techniques to understand and address customer pain points through compelling and easy-to-understand content
• Fluent in marketing metrics, able to set goals to plan, report, and optimize content marketing campaigns

Our Values

Fastmarkets people come from all different walks of life. It's this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers' experience and our business performance
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
• CUSTOMER CENTRIC. We are customer-centric in all that we do
• COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

We are committed to ensuring all candidates feel welcomed and supported. Should your application advance and you require accommodations for the interview process, please inform us so we can make the necessary arrangements.

You've read a little about us – now it's over to you

If you like what you've read so far and think you can see yourself as a Fastmarkets person, it's time to fill in your application form. This form is an important part of the selection process: it's used to determine whether or not you'll be chosen to have an interview and acts as a basis for the questions we'll ask you on the day.

It's vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you're great.